Questions and Answers
What does a business need to do to succeed?
Provide better value for money than its rivals
What does a business need to consider in terms of benefits to become competitive?
What its product offers relative to its competitors
How do businesses aim to outperform their rivals in terms of pricing?
Offer the same benefits for less or more benefits for the same price
What is the challenge for businesses in providing benefits more cheaply than competitors?
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Why can't a business afford to be complacent even if it becomes competitive?
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