Podcast
Questions and Answers
Match the factors that influence competitiveness with their descriptions:
Match the factors that influence competitiveness with their descriptions:
Product quality = Measurement of attributes, technology, functionality, durability, prestige and reliability. Price = Consideration is given to direct price, sales discounts, payment terms, average value, after-sales service cost, operating margin and total costs. Operations = Major influence on competitiveness. Advertising and promotion = Ways organizations can inform potential customers about features of their products or services, and attract buyers.
Match the components of a product or service with their descriptions:
Match the components of a product or service with their descriptions:
Design = Special characteristics or features of a product or service Quality = To materials, workmanship, design, and service Location = Important in terms of cost and convenience for customers Flexibility = The ability to respond to changes
Match the terms related to strategy with their descriptions:
Match the terms related to strategy with their descriptions:
Strategy = Relates to the plan that determines how an organization pursues its goal Tactics = Methods and actions used to accomplish strategies Operations = Major influence on competitiveness Competitiveness = Effectiveness of an organization in the marketplace relative to other organizations
Match the aspects of service quality with their descriptions:
Match the aspects of service quality with their descriptions:
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Match the pricing decisions with their influences:
Match the pricing decisions with their influences:
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Match the aspects of an organization with their descriptions:
Match the aspects of an organization with their descriptions:
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Match the consumer-related concepts with their descriptions:
Match the consumer-related concepts with their descriptions:
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Match the competitive advantages with their descriptions:
Match the competitive advantages with their descriptions:
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Match the following organizational strategy terms with their definitions:
Match the following organizational strategy terms with their definitions:
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Match the following strategy terms with their descriptions:
Match the following strategy terms with their descriptions:
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Match the following business terms with their definitions:
Match the following business terms with their definitions:
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Match the following analytical tools with their descriptions:
Match the following analytical tools with their descriptions:
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Match the following organizational strategy terms with their goals:
Match the following organizational strategy terms with their goals:
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Match the following business concepts with their descriptions:
Match the following business concepts with their descriptions:
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Match the following strategy terms with their focus:
Match the following strategy terms with their focus:
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Match the following business analysis tools with their components:
Match the following business analysis tools with their components:
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Study Notes
Competitiveness
- Competitiveness is the effectiveness of an organization in the marketplace relative to other organizations that offer similar products or services.
- It involves a company's ability to produce a product or service in a better way than its competitors.
- Marketing influences competitiveness, which is dependent on product quality, service quality, price, and identifying consumer wants and needs.
Product and Service Quality
- Product quality involves attributes, technology, functionality, durability, prestige, and reliability.
- Service quality satisfaction considers delivery time, flexibility, capacity, availability, attitudes, behaviors, responses to failure, and technical assistance.
Price and Quality
- Price is a consideration that involves direct price, sales discounts, payment terms, average value, after-sales service cost, operating margin, and total costs.
- Consumers make a trade-off decision between price and quality.
Advertising and Promotion
- Advertising and promotion inform potential customers about features of products or services and attract buyers.
Operations and Competitiveness
- Operations have a major influence on competitiveness in terms of:
- Product and service design
- Cost of an organization's output (affects pricing decisions and profit)
- Location (cost and convenience for customers)
- Quality (materials, workmanship, design, and service)
- Quick response
- Flexibility (ability to respond to changes)
- Service (quality of after-sale activities and customer service)
- Managers and workers (the people at the heart and soul of an organization)
Strategy
- Strategy relates to the plan that determines how an organization pursues its goals.
- Tactics are methods and actions used to accomplish strategies.
Organizational Strategy
- Organizational strategy (also known as corporate or business strategy) is the comprehensive plan created by an organization's leaders to achieve long-term goals and ensure sustained competitive advantage.
Functional Level Strategy
- Functional level strategy is the specific actions and plans developed by various functional departments within a business organization to support and achieve the overall business and corporate strategies.
Types of Operational Strategies
- Customer-Driven Operational Strategy: meets customers' needs
- Competitive Priorities Strategy: differentiates the brand, product, or service
- Product or Service Development Strategy: improves innovation
- Cost-Driven Strategies: based on price
- Outsourcing Strategy: relies on others to produce products and services or deliver them to customers
- Flexibility Strategy: responds quickly to customer preferences
Core Competencies and Environmental Scanning
- Core competencies: unique strengths and abilities that a company develops and possesses, giving it a competitive advantage in the marketplace
- Environmental scanning: monitors and evaluates an organization's external environment to identify potential opportunities and threats that could impact its business
Order Qualifiers and Order Winners
- Order qualifiers: minimum standards of acceptability for a product or service to be considered as potential for purchase
- Order winners: characteristics that make the product or service better than the competition
SWOT Analysis and Porter's Five Forces Model
- SWOT analysis: identifies and evaluates internal and external factors that can affect the success of a project, business, or organization
- Porter's five forces model:
- Threat of new entrants: examines how easy or difficult it is for competitors to join the market
- Bargaining power of suppliers: looks at the power suppliers have over the price and quality of materials
- Bargaining power of buyers: assesses the power buyers have over the price and quality of products or services
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Description
This quiz covers the concept of competitiveness in business, including product and service quality, and how marketing influences competitiveness. It also explores the attributes that measure product quality and service quality satisfaction.