Competitiveness in Business Chapter 1
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Questions and Answers

Match the factors that influence competitiveness with their descriptions:

Product quality = Measurement of attributes, technology, functionality, durability, prestige and reliability. Price = Consideration is given to direct price, sales discounts, payment terms, average value, after-sales service cost, operating margin and total costs. Operations = Major influence on competitiveness. Advertising and promotion = Ways organizations can inform potential customers about features of their products or services, and attract buyers.

Match the components of a product or service with their descriptions:

Design = Special characteristics or features of a product or service Quality = To materials, workmanship, design, and service Location = Important in terms of cost and convenience for customers Flexibility = The ability to respond to changes

Match the terms related to strategy with their descriptions:

Strategy = Relates to the plan that determines how an organization pursues its goal Tactics = Methods and actions used to accomplish strategies Operations = Major influence on competitiveness Competitiveness = Effectiveness of an organization in the marketplace relative to other organizations

Match the aspects of service quality with their descriptions:

<p>Delivery time = Consideration is given to the time taken to deliver a service Flexibility = Ability to respond to changes Availability = Service is available when needed Response to failure = How the organization responds when something goes wrong</p> Signup and view all the answers

Match the pricing decisions with their influences:

<p>Cost of an organization’s output = Key variable that affects pricing decisions and profit Product quality = Measurement of attributes, technology, functionality, durability, prestige and reliability. Advertising and promotion = Ways organizations can inform potential customers about features of their products or services, and attract buyers. Location = Important in terms of cost and convenience for customers</p> Signup and view all the answers

Match the aspects of an organization with their descriptions:

<p>Managers and workers = The people at the heart and soul of an organization Operations = Major influence on competitiveness Price = Consideration is given to direct price, sales discounts, payment terms, average value, after-sales service cost, operating margin and total costs. Service = Quality of after-sale activities and customer service</p> Signup and view all the answers

Match the consumer-related concepts with their descriptions:

<p>Consumer wants = Identifying what customers want from a product or service Trade-off decision = Decision consumers make between price and quality Consumer needs = Identifying what customers need from a product or service Pricing decisions = Influenced by the cost of an organization’s output</p> Signup and view all the answers

Match the competitive advantages with their descriptions:

<p>Quick response = Ability to respond quickly to changes Flexibility = Ability to respond to changes Quality = To materials, workmanship, design, and service Location = Important in terms of cost and convenience for customers</p> Signup and view all the answers

Match the following organizational strategy terms with their definitions:

<p>Organizational Strategy = Comprehensive plan created by an organization's leaders to achieve long-term goals Functional Level Strategy = Specific actions and plans developed by various functional departments within a business organization Customer-Driven Operational Strategy = Meet its customers’ needs Competitive Priorities Strategy = Differentiate its brand, product or service</p> Signup and view all the answers

Match the following strategy terms with their descriptions:

<p>Product or Service Development Strategy = Improve innovation Cost-Driven Strategies = Operational strategy based on price Outsourcing Strategy = Rely on others to produce products and services Flexibility Strategy = Respond to customer preferences quickly</p> Signup and view all the answers

Match the following business terms with their definitions:

<p>Core competencies = Unique strengths and abilities that give a company a competitive advantage Environmental scanning = Monitoring and evaluating an organization's external environment Order qualifiers = Minimum standards of acceptability for a product or service Order winners = Characteristics that make a product or service better than the competition</p> Signup and view all the answers

Match the following analytical tools with their descriptions:

<p>SWOT analysis = Identify and evaluate internal and external factors that affect success Michael Porter's five forces model = Examine the competitive landscape of an industry Bargaining power of suppliers = Examine the power suppliers have over price and quality Threat of new entrants = Examine how easy or difficult it is for competitors to join the market</p> Signup and view all the answers

Match the following organizational strategy terms with their goals:

<p>Functional Level Strategy = Support and achieve the overall business and corporate strategies Customer-Driven Operational Strategy = Meet its customers’ needs Competitive Priorities Strategy = Differentiate its brand, product or service Outsourcing Strategy = Rely on others to produce products and services</p> Signup and view all the answers

Match the following business concepts with their descriptions:

<p>Core competencies = Give a company a competitive advantage Order winners = Make a product or service better than the competition Environmental scanning = Identify potential opportunities and threats SWOT analysis = Evaluate internal and external factors</p> Signup and view all the answers

Match the following strategy terms with their focus:

<p>Product or Service Development Strategy = Improve innovation Cost-Driven Strategies = Reduce costs Flexibility Strategy = Respond to customer preferences quickly Outsourcing Strategy = Rely on others to produce products and services</p> Signup and view all the answers

Match the following business analysis tools with their components:

<p>SWOT analysis = Internal and external factors Michael Porter's five forces model = Threat of new entrants, bargaining power of suppliers, etc. Environmental scanning = Monitoring and evaluating the external environment Order qualifiers = Minimum standards of acceptability</p> Signup and view all the answers

Study Notes

Competitiveness

  • Competitiveness is the effectiveness of an organization in the marketplace relative to other organizations that offer similar products or services.
  • It involves a company's ability to produce a product or service in a better way than its competitors.
  • Marketing influences competitiveness, which is dependent on product quality, service quality, price, and identifying consumer wants and needs.

Product and Service Quality

  • Product quality involves attributes, technology, functionality, durability, prestige, and reliability.
  • Service quality satisfaction considers delivery time, flexibility, capacity, availability, attitudes, behaviors, responses to failure, and technical assistance.

Price and Quality

  • Price is a consideration that involves direct price, sales discounts, payment terms, average value, after-sales service cost, operating margin, and total costs.
  • Consumers make a trade-off decision between price and quality.

Advertising and Promotion

  • Advertising and promotion inform potential customers about features of products or services and attract buyers.

Operations and Competitiveness

  • Operations have a major influence on competitiveness in terms of:
    • Product and service design
    • Cost of an organization's output (affects pricing decisions and profit)
    • Location (cost and convenience for customers)
    • Quality (materials, workmanship, design, and service)
    • Quick response
    • Flexibility (ability to respond to changes)
    • Service (quality of after-sale activities and customer service)
    • Managers and workers (the people at the heart and soul of an organization)

Strategy

  • Strategy relates to the plan that determines how an organization pursues its goals.
  • Tactics are methods and actions used to accomplish strategies.

Organizational Strategy

  • Organizational strategy (also known as corporate or business strategy) is the comprehensive plan created by an organization's leaders to achieve long-term goals and ensure sustained competitive advantage.

Functional Level Strategy

  • Functional level strategy is the specific actions and plans developed by various functional departments within a business organization to support and achieve the overall business and corporate strategies.

Types of Operational Strategies

  • Customer-Driven Operational Strategy: meets customers' needs
  • Competitive Priorities Strategy: differentiates the brand, product, or service
  • Product or Service Development Strategy: improves innovation
  • Cost-Driven Strategies: based on price
  • Outsourcing Strategy: relies on others to produce products and services or deliver them to customers
  • Flexibility Strategy: responds quickly to customer preferences

Core Competencies and Environmental Scanning

  • Core competencies: unique strengths and abilities that a company develops and possesses, giving it a competitive advantage in the marketplace
  • Environmental scanning: monitors and evaluates an organization's external environment to identify potential opportunities and threats that could impact its business

Order Qualifiers and Order Winners

  • Order qualifiers: minimum standards of acceptability for a product or service to be considered as potential for purchase
  • Order winners: characteristics that make the product or service better than the competition

SWOT Analysis and Porter's Five Forces Model

  • SWOT analysis: identifies and evaluates internal and external factors that can affect the success of a project, business, or organization
  • Porter's five forces model:
    • Threat of new entrants: examines how easy or difficult it is for competitors to join the market
    • Bargaining power of suppliers: looks at the power suppliers have over the price and quality of materials
    • Bargaining power of buyers: assesses the power buyers have over the price and quality of products or services

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Description

This quiz covers the concept of competitiveness in business, including product and service quality, and how marketing influences competitiveness. It also explores the attributes that measure product quality and service quality satisfaction.

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