Advertising & Promotion Chapter 10 Quiz

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What term describes the ability of internet users to control what information they see and the order in which they see it?

Personalization

Which term represents the practice of tailoring marketing messages and content to individual users based on their behavior, preferences, and interests?

Behavioral targeting

Test your knowledge on the internet, digital, and social media marketing concepts from the 10th edition of Advertising & Promotion- An Integrated Marketing Communication Perspective by George E. Belch and Micheal A. Belch.

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