Digital Marketing Concepts Quiz
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Questions and Answers

Digital marketing refers to marketing activities conducted through the Internet, mobile, and interactive platforms.

True

Digital marketing aims to promote a brand and business using the same methods and practices as traditional media.

False

Digital marketing enables reaching a smaller audience compared to conventional marketing methods.

False

Digital public relations involves the use of internet platforms to inform stakeholders about a company's services and activities.

<p>True</p> Signup and view all the answers

Digital public relations incorporates traditional public relations strategies and tactics with digital media and online platforms.

<p>True</p> Signup and view all the answers

The goal of digital public relations is to facilitate interaction between a brand or organization and its target audience through digital channels, enhance communication, and cultivate a positive image.

<p>True</p> Signup and view all the answers

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