What is one of the key characteristics of qualitative research as described in the content?
Understand the Problem
The question is asking for a key characteristic of qualitative research based on the content provided. It requires the identification of the correct option that best represents qualitative research.
Answer
Focus on open-ended questions exploring 'how' and 'why'.
One of the key characteristics of qualitative research is its focus on exploring phenomena through open-ended questions, emphasizing understanding the 'how' and 'why' rather than quantifiable results.
Answer for screen readers
One of the key characteristics of qualitative research is its focus on exploring phenomena through open-ended questions, emphasizing understanding the 'how' and 'why' rather than quantifiable results.
More Information
Qualitative research is particularly valuable in fields where in-depth insights and understanding of complex social phenomena are necessary. By focusing on open-ended questions, it allows for comprehensive exploration of participants' perspectives.
Tips
A common mistake is trying to quantify qualitative findings, which can diminish the depth and richness of the understanding gleaned from this approach.
Sources
- Qualitative Research Methods - Objectives, Characteristics and - lp2m.uma.ac.id
- 11 Characteristics of Qualitative Research - Marketing91 - marketing91.com
- Qualitative Research: Characteristics, Design, Methods & Examples - simplypsychology.org
