What is the difference between qualitative and quantitative research?
Understand the Problem
The question is asking for the distinction between qualitative and quantitative research methodologies, focusing on their characteristics, purposes, and types of data they collect.
Answer
Quantitative research deals with numbers and statistics, whereas qualitative research focuses on words and meanings.
Quantitative research involves the collection and analysis of numerical data to identify patterns, test theories, and make predictions. Qualitative research focuses on gathering non-numerical data to understand concepts, experiences, or meanings. Both approaches serve distinct purposes in research.
Answer for screen readers
Quantitative research involves the collection and analysis of numerical data to identify patterns, test theories, and make predictions. Qualitative research focuses on gathering non-numerical data to understand concepts, experiences, or meanings. Both approaches serve distinct purposes in research.
More Information
Quantitative research is often used to find patterns or test theories, while qualitative research is better for exploring complex phenomena and understanding different perspectives.
Tips
A common mistake is not considering the context of the research problem. Choosing the wrong research type might lead to ineffective or irrelevant findings.
Sources
AI-generated content may contain errors. Please verify critical information
