What is developing a completely new product to take advantage of a unique foreign opportunity called?
Understand the Problem
The question is asking for the term that describes the process of creating a brand new product to exploit a distinct opportunity in a foreign market. This involves understanding product strategies and international business concepts.
Answer
Greenfield investment
The final answer is 'greenfield investment'.
Answer for screen readers
The final answer is 'greenfield investment'.
More Information
Developing a completely new product to take advantage of a unique foreign opportunity is typically referred to as "greenfield investment." This involves creating a new operation in a foreign country from the ground up. It's distinct from acquisition strategies and can offer full control over the operations and branding.
Tips
Confusing greenfield investment with acquisitions, where existing businesses are purchased, is a common mistake.
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