What does the term 'product positioning' refer to?

Understand the Problem

The question is asking for the definition of the term 'product positioning', specifically which option accurately describes it among the provided choices.

Answer

Product positioning is about where a product fits in the market and its unique advantages over competitors.

Product positioning refers to where a product or service fits into its market, highlighting its unique features and advantages over competitors' offerings. It involves determining how your target market perceives the product and aims to fulfill their needs and wants.

Answer for screen readers

Product positioning refers to where a product or service fits into its market, highlighting its unique features and advantages over competitors' offerings. It involves determining how your target market perceives the product and aims to fulfill their needs and wants.

More Information

Product positioning is a vital marketing strategy that ensures the product meets the specific needs of its target audience and distinguishes itself from competitors.

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