What are the key concepts related to customer centricity in strategic marketing as presented in the slide?
Understand the Problem
The question appears to relate to understanding the content of a presentation slide focused on customer centricity in strategic marketing, emphasizing customer experience and expectations in business contexts.
Answer
Customer experience, embedding CX, B2C and B2B needs, customer journeys, AI.
Key concepts in customer centricity include customer experience (CX), embedding CX at the core of the business, understanding customer needs for both B2C and B2B, and utilizing customer journeys and measures, especially in the context of modern technology like AI.
Answer for screen readers
Key concepts in customer centricity include customer experience (CX), embedding CX at the core of the business, understanding customer needs for both B2C and B2B, and utilizing customer journeys and measures, especially in the context of modern technology like AI.
More Information
Customer centricity emphasizes prioritizing customer needs and experiences at every interaction point, aligning business decisions to meet these needs, and measuring success through customer journey metrics. Advanced tools like AI can enhance these strategies.
Tips
Common mistakes include neglecting the integration of CX across all business functions and not adapting to changing customer needs with technological advancements.
Sources
- Customer-Centric Strategies: An Actionable Guide | Sprinklr - sprinklr.com
- Customer centricity presentation | SlideShare - slideshare.net
- Customer-Centricity, Strategy, and Planning - VisionEdge Marketing - visionedgemarketing.com
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