What are the factors affecting consumer behavior?
Understand the Problem
The question is asking about the various factors that influence consumer behavior, specifically distinguishing between external influences such as culture and social class, and internal influences like needs and motivations.
Answer
Factors affecting consumer behavior: External - culture, sub-culture, social class, reference groups, family; Internal - needs & motivations, perception, personality, lifestyle, values, learning, memory, beliefs & attitudes.
The factors affecting consumer behavior are divided into external and internal influences. External influences include culture, sub-culture, social class, reference groups, and family. Internal influences include needs & motivations, perception, personality, lifestyle, values, learning, memory, and beliefs & attitudes.
Answer for screen readers
The factors affecting consumer behavior are divided into external and internal influences. External influences include culture, sub-culture, social class, reference groups, and family. Internal influences include needs & motivations, perception, personality, lifestyle, values, learning, memory, and beliefs & attitudes.
More Information
Consumer behavior is a complex phenomenon shaped by multiple external and internal influences that vary by individual.
Tips
A common mistake is to overlook the overlap between internal and external influences. It's important to evaluate how both sides interact and impact each other.
Sources
- Factors Affecting Consumer Behavior - Shiksha - shiksha.com
- Factors Influencing Consumer Behavior - Gialli Marketing - gialli.io
- What Influences Customer Behavior? - Product Marketing Alliance - productmarketingalliance.com
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