UX Research Basics: Defining Your Research Plan

Podcast

Play an AI-generated podcast conversation about this lesson

Questions and Answers

What is the primary goal of conducting UX research?

To understand user needs and preferences

To reduce development time

To study user behavior

To create a better product or service (correct)

What is included in a research plan?

Project scope, research problem, and project timeline

Research problem, participant recruitment list, and project timeline

Project scope, timeline, and participant recruitment list (correct)

Project scope, project timeline, and research results

Why is it essential to understand the research problem?

To engage with the development team

To reduce the duration of user interviews

To decide who to interview and which questions to ask (correct)

To understand user needs and preferences

What is the purpose of defining a timeline in UX research?

To factor in audience's time constraints Signup and view all the answers

What is an essential skill required for conducting user interviews?

Ability to listen intently and take detailed notes Signup and view all the answers

What is the primary benefit of accounting for interview time and buffer time between interviews?

To allow for adequate time to recruit study participants and stay fed and hydrated Signup and view all the answers

How many participants are typically recommended for a usability study?

At least 5 participants Signup and view all the answers

What is the primary principle for deciding which users to recruit for a study?

Their frequency of use and job effectiveness Signup and view all the answers

What type of research method is used to answer 'How?' or 'Why?' questions?

Qualitative methods Signup and view all the answers

What is the purpose of segmenting participants in a study?

To refine the list of participants and understand their needs Signup and view all the answers

Why is it important to conduct user experience (UX) research?

To understand your users and their needs when using your products or services Signup and view all the answers

What is a common mistake that developers make when building technology?

Assuming that users' needs are the same as theirs Signup and view all the answers

What is the purpose of an approach document in UX research?

To create a historical document for the future Signup and view all the answers

What is the main goal of UX research?

To understand your users and their needs Signup and view all the answers

What is a common way that people talk about their experiences with technology?

They often talk about how hard it is to use Signup and view all the answers

What is the primary focus of quantitative methods in UX research?

To collect and analyze numerical data to reveal patterns Signup and view all the answers

What is the purpose of a contextual inquiry in UX research?

To observe participants in their own environment Signup and view all the answers

What is the recommended approach for beginners in UX research?

To stick to one research method and then add more later Signup and view all the answers

What is the purpose of a resources section in an approach document?

To summarize the results and feedback from the study Signup and view all the answers

What type of research method is good for collecting many responses from a large group of people?

Surveys Signup and view all the answers

Study Notes

UX Research Basics

User Experience (UX) research is essential to build technology that meets users' needs, as it helps understand users and their needs when using products or services.

Define Your Research Plan

A research plan is necessary to guide the project, and it includes:
Project scope (problem statement and prior research)
Project timeline
Participant recruitment list
Project research methods

Understand the Research Problem

To understand the UX research process, define the problem you're researching, and gather information from various sources (bugs, support tickets, user surveys, etc.).

Define a Timeline

Defining a timeline is crucial, considering factors like:
Time to build your approach
Time to engage your audience
Time to recruit users
Time for interviews
Time to build and deliver the report

Recruit the Right Users

To recruit participants, consider:
Accessing lists of active users
Having a short study explanation ready
Being prepared for scheduling and potential changes in availability
Aim for at least 5 participants for a usability study, and up to 30 users for interviews

Choose a Good Research Method

There are four basic categories of research methods:
Behavioral methods (what people do)
Attitudinal methods (what people say)
Qualitative methods (why or how)
Quantitative methods (how much or how many)

Using Your Approach Document

An approach document includes:
Project scope
Project timeline
Participant recruitment list
Project research methods
Resources section (to be completed after the study)

Studying That Suits You

Use AI to generate personalized quizzes and flashcards to suit your learning preferences.

Description

Learn the fundamentals of user experience research, including determining problems, choosing research methods, and creating approach documents. Understand why UX research matters in technology