UX Research Basics: Defining Your Research Plan
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Questions and Answers

What is the primary goal of conducting UX research?

  • To understand user needs and preferences
  • To reduce development time
  • To study user behavior
  • To create a better product or service (correct)

    • What is included in a research plan?

  • Project scope, research problem, and project timeline
  • Research problem, participant recruitment list, and project timeline
  • Project scope, timeline, and participant recruitment list (correct)
  • Project scope, project timeline, and research results

    • Why is it essential to understand the research problem?

  • To engage with the development team
  • To reduce the duration of user interviews
  • To decide who to interview and which questions to ask (correct)
  • To understand user needs and preferences

    • What is the purpose of defining a timeline in UX research?

    <p>To factor in audience's time constraints</p> Signup and view all the answers

    What is an essential skill required for conducting user interviews?

    <p>Ability to listen intently and take detailed notes</p> Signup and view all the answers

    What is the primary benefit of accounting for interview time and buffer time between interviews?

    <p>To allow for adequate time to recruit study participants and stay fed and hydrated</p> Signup and view all the answers

    How many participants are typically recommended for a usability study?

    <p>At least 5 participants</p> Signup and view all the answers

    What is the primary principle for deciding which users to recruit for a study?

    <p>Their frequency of use and job effectiveness</p> Signup and view all the answers

    What type of research method is used to answer 'How?' or 'Why?' questions?

    <p>Qualitative methods</p> Signup and view all the answers

    What is the purpose of segmenting participants in a study?

    <p>To refine the list of participants and understand their needs</p> Signup and view all the answers

    Why is it important to conduct user experience (UX) research?

    <p>To understand your users and their needs when using your products or services</p> Signup and view all the answers

    What is a common mistake that developers make when building technology?

    <p>Assuming that users' needs are the same as theirs</p> Signup and view all the answers

    What is the purpose of an approach document in UX research?

    <p>To create a historical document for the future</p> Signup and view all the answers

    What is the main goal of UX research?

    <p>To understand your users and their needs</p> Signup and view all the answers

    What is a common way that people talk about their experiences with technology?

    <p>They often talk about how hard it is to use</p> Signup and view all the answers

    What is the primary focus of quantitative methods in UX research?

    <p>To collect and analyze numerical data to reveal patterns</p> Signup and view all the answers

    What is the purpose of a contextual inquiry in UX research?

    <p>To observe participants in their own environment</p> Signup and view all the answers

    What is the recommended approach for beginners in UX research?

    <p>To stick to one research method and then add more later</p> Signup and view all the answers

    What is the purpose of a resources section in an approach document?

    <p>To summarize the results and feedback from the study</p> Signup and view all the answers

    What type of research method is good for collecting many responses from a large group of people?

    <p>Surveys</p> Signup and view all the answers

    Study Notes

    UX Research Basics

    • User Experience (UX) research is essential to build technology that meets users' needs, as it helps understand users and their needs when using products or services.

    Define Your Research Plan

    • A research plan is necessary to guide the project, and it includes:
    • Project scope (problem statement and prior research)
    • Project timeline
    • Participant recruitment list
    • Project research methods

    Understand the Research Problem

    • To understand the UX research process, define the problem you're researching, and gather information from various sources (bugs, support tickets, user surveys, etc.).

    Define a Timeline

    • Defining a timeline is crucial, considering factors like:
    • Time to build your approach
    • Time to engage your audience
    • Time to recruit users
    • Time for interviews
    • Time to build and deliver the report

    Recruit the Right Users

    • To recruit participants, consider:
    • Accessing lists of active users
    • Having a short study explanation ready
    • Being prepared for scheduling and potential changes in availability
    • Aim for at least 5 participants for a usability study, and up to 30 users for interviews

    Choose a Good Research Method

    • There are four basic categories of research methods:
    • Behavioral methods (what people do)
    • Attitudinal methods (what people say)
    • Qualitative methods (why or how)
    • Quantitative methods (how much or how many)

    Using Your Approach Document

    • An approach document includes:
    • Project scope
    • Project timeline
    • Participant recruitment list
    • Project research methods
    • Resources section (to be completed after the study)

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    Quiz Team

    Description

    Learn the fundamentals of user experience research, including determining problems, choosing research methods, and creating approach documents. Understand why UX research matters in technology

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