Questions and Answers
What are the three dimensions used to map user-experience research methods?
Attitudinal vs. Behavioral, Qualitative vs. Quantitative, Context of Use
Attitudinal research focuses solely on what people do with a product.
False
Which research method measures attitudes or collects self-reported data?
What is the purpose of usability studies in user-experience research?
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Which of the following methods is less useful for usability purposes?
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____ testing presents changes to a site's design to random samples of site visitors.
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What do usability studies typically lean toward in terms of data?
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Study Notes
Overview of UX Research Methods
- User experience (UX) research employs a variety of methods to answer diverse inquiries.
- Effective projects benefit from utilizing multiple research methods to combine insights.
Three-Dimensional Framework
- 20 popular UX research methods are analyzed using a framework with three dimensions:
- Attitudinal vs. Behavioral: Contrasts self-reported beliefs versus actual user behaviors.
- Qualitative vs. Quantitative: Distinguishes between collecting descriptive insights and numerical data.
- Context of Use: Considering the environment in which the research is applied.
Attitudinal vs. Behavioral Dimension
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Attitudinal Research: Focuses on understanding what users say they believe, revealing self-reported data.
- Examples include surveys and card sorting that unveil user mental models.
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Behavioral Research: Centers on observing what users actually do, leading to actionable insights.
- Examples include A/B testing that assesses design impact on user behavior and eyetracking for visual interaction analysis.
- Usability studies and field studies use both data types but lean more towards behavioral observation for accuracy.
Qualitative vs. Quantitative Dimension
- Methods can gather either qualitative data (e.g., interviews, open-ended questions) or quantitative data (e.g., statistics, scales).
- Mixed-method approaches can offer a comprehensive view by integrating both data types to inform design decisions.
Common UX Research Methods
- Usability testing (lab-based or remote) evaluates how users engage with a product.
- Field studies observe users in their natural environment for context-driven insights.
- Focus groups provide a collective perspective but may be less reliable for usability due to group dynamics.
- Card sorting clarifies users' mental organization of information before product design.
- Surveys measure user attitudes, guiding improvements based on collective insights.
Importance of Method Selection
- Selection of appropriate UX research methods should align with project goals and user needs.
- Using a limited number of familiar methods may not capture the full user experience, hence diversifying methodologies is suggested for more robust findings.
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Description
Explore various user-experience research methods and learn how to select the appropriate technique for specific situations. This quiz will provide insights into the modern UX research landscape, making it easier to understand which methods suit different research goals.
