UX Design Principles and Pitfalls
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Questions and Answers

What is a recommended best practice for the length of fields on payment pages?

  • Fields should be as short as possible.
  • The length of fields should be random.
  • The length of fields should match the expected input length. (correct)
  • All fields should be of the same fixed length.
  • Where should labels be placed in relation to their corresponding fields?

  • Anywhere on the page as long as they are clear.
  • On a separate instruction page.
  • Close to the fields, often above or to the left. (correct)
  • At the bottom of the fields.
  • Which of the following is NOT a characteristic of high-fidelity prototypes?

  • They create only limited interactions. (correct)
  • They accurately communicate solutions to stakeholders.
  • They perform specific functions.
  • They are optimal for testing with users.
  • Which element is essential for effective payment page navigation?

    <p>Navigation should remain on-screen.</p> Signup and view all the answers

    What is the main purpose of going through notes with developers?

    <p>To ensure clarity and accuracy in communication.</p> Signup and view all the answers

    What is the primary purpose of design principles?

    <p>To serve as proven guidelines for effective design.</p> Signup and view all the answers

    Which of the following statements accurately describes design principles?

    <p>They aid comprehension and help prevent errors.</p> Signup and view all the answers

    How should mandatory fields typically be indicated in a form?

    <p>By clearing labeling and using symbols like an asterisk &quot;*&quot;.</p> Signup and view all the answers

    What is a common misconception about design principles?

    <p>They are known to be interchangeable with design patterns.</p> Signup and view all the answers

    What is the design principle regarding the alignment of labels in forms?

    <p>Labels should be left-aligned for clarity and ease of scanning.</p> Signup and view all the answers

    What is the main focus of Experience Design?

    <p>The success and user experience of a product</p> Signup and view all the answers

    Which stage is intended to be executed first in the design process?

    <p>Research</p> Signup and view all the answers

    What describes the disparity between a user's mental model and the product design model?

    <p>User Friction</p> Signup and view all the answers

    What type of research do usability tests primarily represent?

    <p>Qualitative &amp; Observational</p> Signup and view all the answers

    What does product desirability refer to?

    <p>The customer needs for a product</p> Signup and view all the answers

    What method should be used to compare two different 'call-to-action' designs?

    <p>A/B Testing</p> Signup and view all the answers

    Which heuristic is demonstrated when an ATM alerts customers about the unavailability of €20 notes?

    <p>Match between system and real world</p> Signup and view all the answers

    What is the purpose of Competitive Benchmarking?

    <p>To compare your company against competitors using metrics</p> Signup and view all the answers

    What is the primary purpose of competitive benchmarking?

    <p>To understand product performance and identify differentiation areas.</p> Signup and view all the answers

    Which of these represents a step that should be conducted first in developing an affinity diagram?

    <p>Share raw research data with the team for digestion.</p> Signup and view all the answers

    What can be considered a limitation of personas in research?

    <p>They can be confused with marketing personas.</p> Signup and view all the answers

    In the context of mapping analysis techniques, what is an example of using an Empathy Map?

    <p>Mapping research findings to user feelings and actions.</p> Signup and view all the answers

    Which element is NOT a strength of affinity diagrams?

    <p>Reducing margin of error in interpretations.</p> Signup and view all the answers

    What method would you use to develop a visual representation of customer interactions with a website?

    <p>Customer Journey Map</p> Signup and view all the answers

    Which of the following factors is most likely to prevent your product from competing effectively with a competitor's product?

    <p>Functional limitations of the product.</p> Signup and view all the answers

    What is the primary focus when considering information architecture in website design?

    <p>Navigation link text clarity.</p> Signup and view all the answers

    Study Notes

    UX as a Discipline

    • UX is a problem-solving and research-based discipline designed to minimize risk.
    • Experience design focuses on product success and the user experience.
    • Three key ingredients for a successful product are feasibility, viability, and desirability.
    • Product desirability refers to customer needs.
    • Research is the first stage in the design process.
    • Testing is a stage after building the product.

    Design Pitfalls

    • Avoiding customer research.
    • Prioritizing technology over customer needs.

    User Mental Model

    • Misalignment between user mental models and product design can lead to user friction.
    • 80% of users use only 20% of product features.
    • The "Paradox of Generalizability" is illustrated by the example of a wheelie suitcase initially designed for airline crews but gaining wider appeal.

    Usability Tests

    • Usability tests are an example of qualitative and observational research.
    • Contextual inquiry involves observing users in their natural environment, like the Heinz ketchup bottle example.
    • Usability tests help understand context, pain points, and product desirability.

    In-Depth Interviews

    • In-depth interviews involve understanding user past experiences.
    • Margin of error relates to how well survey results represent the total population.

    A/B Testing

    • A method to compare two options for effective decision making.

    Competitive Benchmarking

    • Comparing a company's performance against competitors using specific metrics.

    Heuristic Evaluation

    • Evaluating software to ensure it meets user best practice standards.

    Affinity Diagram

    • A technique for grouping unstructured research data into logical themes.

    Personas

    • Personas are time-consuming and can be mistaken for marketing segments.
      • They often involve fiction.

    Competitive Benchmarking

    • Identifying areas of differentiation versus competitors.

    Steps in Affinity Diagram Development

    • Sharing raw research data with the team; allowing time for digestion.

    Customer Journey Map

    • Representing the customer's interactions with a website visually.

    Product Challenges

    • Functionality and multichannel are areas products are unlikely to challenge competitors.

    Empathy Map

    • Mapping research findings onto segments to understand user needs.

    Information Architecture

    • Structure, organization, and labeling of content in software.
    • Methods for organizing website content include card sorting, peer benchmarking, and website traffic data.
    • Common representations for information architecture include wireframes, prototypes, site maps, and sketches.

    Information Architecture Principles

    • Information architecture affects user experience and reflects how a website or content is structured.
    • Navigation is the term used to describe how users move through information architecture.

    Screen Design Considerations

    • Understanding the screen's placement within the overall structure and the sequence of steps.
      • Awareness of different screen states.
      • Paying attention to navigational link text.

    Interaction Analysis

    • Interactions are defined by intent, action, and result.
    • Feedback, controls, rules, and action facilitate interactions.

    Functional Rules

    • Requirements for a particular field type, like 16 digits for a credit card number.

    Interaction Design

    • Success/failure states; feedback; what data an interface can receive versus what it can produce

    Design Annotations

    • Design annotations specify how the system fulfills intentions and how it responds to actions.

    Design Principles

    • Design Principles stem from various disciplines, and their use enhances the probability of successful designs.
    • Understandability, Affordance, and Conventions are useful guidelines..
    • The "Paradox of Generalizability" can arise when a product concept intended for a specific segment gains wider appeal.
      • Fitts's Law.
      • Progressive disclosure describes presenting small and incremental information to users without overwhelming them.

    Forgiveness

    • This relates to mistakes in a system being easily recoverable by the user

    Design Patterns

    • Reusable solutions to common software problems.
      • Chunking breaks down large amounts of information into smaller groups for better user comprehension and memorization.
      • Alignment improves comprehension and prevents errors.
        • Top-aligning labels is recommended.
        • A Call to Action button is a specific instance.
        • Digital Affordances show how to use a product.
        • Inline validation ensures appropriate error messages are displayed to users immediately.
      • Pattern libraries are useful resources for design conventions.

    Responsiveness

    • Adapting design to different devices and usages.

    Mobile App Considerations

    • Unbundling is splitting an app into multiple parts when multiple use cases exist.
    • Navigation styles vary, including linear, hub-and-spoke, thumbnail views, and off-canvas options.

    Prototype Types

    • Prototypes are simulations of a product to test usability with users.
    • Low-fidelity prototypes are suitable for testing basic interactions on a limited budget.
      • High-fidelity prototypes are typically used for more advanced testing.

    Annotated Notes

    • Writing notes for developers with formatting that includes bold text and highlighting important elements.

    Specific Best Practices

    • Emphasizing mandatory fields with asterisks; aligning labels appropriately;
    • Creating labels that are clear and placed close to the corresponding fields;
    • Designing for length and precision and understanding what a field can accept.
    • Microtasks/modes are when the entire interface changes.

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    Description

    Explore the essential principles of UX design, focusing on problem-solving, research, and the critical elements of successful product design. This quiz delves into common design pitfalls and the importance of aligning user mental models with product functionalities. Test your knowledge on usability testing and user-centered design strategies.

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