UX Module Practice Quizzes Answers PDF

Summary

This document presents answers to practice quizzes for a UX (User Experience) module. The answers cover topics like user research, design principles, and usability testing.

Full Transcript

UX as a Discipline ? - Problem Solving Discipline - Research Based Discipline - Discipline for minimizing risk Experience Design is concerned with **the success of a product** and **What it feels like to use the product** Three Critical Ingredients of a Succesful Product - Feasibility...

UX as a Discipline ? - Problem Solving Discipline - Research Based Discipline - Discipline for minimizing risk Experience Design is concerned with **the success of a product** and **What it feels like to use the product** Three Critical Ingredients of a Succesful Product - Feasibility - Viability - Desirability What does the term product desirability refer to ? - The customer **needs** for a product Which stage should be carried out first in the design process ? - Research After buliding the product, what is the next stage of the design process ? - Testing Which are design pitfalls ? - Not carrying out customer research - Being technology led rather than customer led If a **users mental model** and **product design model** are **misaligned**, there will be **[User Friction]** **80%** users use **20%** of the products features *"The wheelie suitcase was initially designed for airline cabin crews, but had a broader appeal to the mass market."* What **paradox** is this an example of ? - Paradox of Generalisability Usability Tests are an example of which type of research ? - Qualitative & Observational *"Researchers at Heinz observed customers using their ketchup bottles in their own homes".* Which type of research was this an example of? - Contextual Inquiry What can you learn from a usability test ? - Context - Pain Points - Product Desirability Which information should you look for in a depth interview with a user ? - What the user did in the past What tells you the extent to which you can expect your survey results to represent the views from the overall population? - Margin of Error *"You want to encourage website visitors to sign-up for your newsletter and have a choice of two possible \'call-to-action\' designs."* What method of testing would you use to help you select the best option? - A/B Testing What is the name given to the activity of comparing your company against a number of competitors using a set collection of metrics? - Competitive Benchmarking An ATM machine which tells you in advance that it has no €20 notes available. This is an example of software performing well on which of the below heuristics? - Match between system and real world Which of the below best describes heuristic evaluation? - A way to assess whether software adheres to user best practice or not Which heuristic is being demonstrated by this software? - Visibility of system status \_\_\_\_\_\_\_\_\_ refers to using two or more research approaches in order to get better, more accurate results. - Triangulation What is the name for the analysis technique that involves grouping unstructured data from research into logical themes? - Affinity Diagram Which of the following can be considered a limitation or weakness of personas? -   They are time consuming to produce and maintain -   They can get confused with marketing personas/segments - They tend to involve an element of fiction "You want to understand the performance of your product according to a set of competitive factors, in order to identify areas of differentiation with a competitor's product." Which of the following methods would you use? - Competitive Benchmarking Which of the below steps should be conducted FIRST when developing an affinity diagram? - Raw research data is shared with the team and they are given time to digest it "Your manager has asked you to develop a visual representation of the stages your customers encounter as they interact with your website." Which of the following methods would you use? - Customer Journey Map Suppose the yellow line in this image represents your product, while the blue line represents your competitor's. Which two areas would your product be unlikely to challenge your competitor on? - Functionality - Multichannel Mapping your research findings onto the below segments is an example of which analysis technique? - Empathy Map Which of the following is NOT considered a strength of affinity diagrams? - Reduce Margin of Error - Card sorting - Peer benchmarking - Website traffic data - A wireframe (often a low-fidelity representation of a design) - A prototype (more interactive and closer to the final product) - A site map (shows the structure of a website) - A sketch (a rough visual representation) - Information architecture impacts user experience - Information architecture reflects how a website is structured - Information architecture reflects how content is organized - Understand where it sits in the structure - Understand its sequence in the main flows - Be conscious of different screen states - Consider the navigation link text - Primary navigation which is on every page of a website. - Information architecture should correspond to a user's mental model. - Feedback - Controls - Rules - Action - Success state, failure state, and feedback - What data is used and what data is produced - How an interface works and what it can and cannot do - How the system fulfills intentions - How the system responds to actions - How the system communicates results - Design principles stem from different disciplines including advertising, architecture, and software development. - Using design principles as reference points will increase the probability that your designs and software will be successful. - Design principles are proven guidelines and rules for effective design. - **(The statement \"Design principles are also known as design patterns\" is generally not true; while related, they refer to different concepts.)** - Aids comprehension - Helps prevent errors - Help identify conventions - Gives a useful starting point - Linear - Hub and Spoke - It is complicated to use - It requires users to enter data immediately - It requires users to apply a new mental model - Keep them short - **Assuming typical best practices, the preferable approach generally highlights mandatory fields clearly and uses symbols or text to indicate required inputs, often with an asterisk \"\*\".** - Include a "Show Password" option - **Assuming typical best practices, left-aligned labels next to their corresponding fields are usually preferred for clarity and ease of scanning. An example of best practice for payment pages is.** An example of best practice for payment pages is: - Increase the perception of security - Follow a conventional flow - **Assuming typical best practices, the length of fields should match the expected input length.** - **Assuming typical best practices, labels should be clear and placed close to their corresponding fields, often above or to the left of the field.** - Interface changes entirely - Navigation remains on-screen - Performs a specific function [\ ] - Help validate assumptions in a design - An aid for development but shouldn't be used alone - Communicates the solution to stakeholders - (While prototypes may include annotations, it\'s not their primary characteristic, so I didn\'t select \"Include lots of annotations.\") - **Optimal for testing with users** - **A high-fidelity prototype** - **Creates only limited interactions** - **Layout** - **Controls** - **Navigational elements** - (Wireframes generally do not capture the final UI; they are more about structure and layout.) - **How the system responds to actions** - **How the system communicates results** - (Annotations typically do not specify system structure or database organization.) - **A low-fidelity prototype** - **A sketch within a low-fidelity prototype** - **A screen-state within a user flow** - **A screen within a high-fidelity prototype** - **An annotated note within a wireframe** - (The context provided might help in pinpointing the exact one.) - **Go through notes with developers** - **Use bold formatting** - **Get someone else to check over your notes** - (Proofreading in one go is less effective than multiple reviews, so I didn\'t select that option.)

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