18 Questions
What is the main function of a distribution channel according to the American Marketing Association?
Motivating buyers and negotiating fair bargains
What distinguishes C&FAs from CSAs in the distribution channel system?
C&FAs store products in a central location, while CSAs remit value of goods sold to the company
Which type of intermediary is required to invest in the product by buying it from the company?
Dealers
What is a key role of delivery channels in the distribution system?
Only meant for physical transactions
What is the main function of Service Channels in a distribution system?
Perform after-sales service
What do C&FAs do as part of their role in the distribution channel system?
Collect products from company plants and store them for distribution
What is the primary role of intermediaries in distribution channels?
Redistribute products to reach consumers
According to Kotler and Armstrong, what is the purpose of a distribution channel?
To make a product or service available to customers
What is the main objective of distribution management?
To make products available at the right place, right time, and right quantities
In distribution channels, what is the role of marketing channels?
Enhance communication between producers and customers
Why do intermediaries play a significant role in distribution channels?
To facilitate product exchange between producer and consumer
What is the purpose of a distribution channel in marketing?
To make products available for consumption by customers
What is the main function of intermediaries or channel members according to the text?
To accumulate the right kind of goods to meet consumer needs
Which intermediary type is described as setting up shops in the market place to cater to consumers' needs?
Retailers
What do wholesalers do with regards to product variety according to the text?
They buy a large variety of goods to compare costs and make recommendations
How do retailers minimize distribution costs according to the text?
By working with a small number of products
What distinguishes wholesalers' customers from retailers' customers according to the text?
Wholesalers' customers are not on contract with any company
What do intermediaries negotiate with distributors according to the text?
About 15 days credit for their customers
Explore the different types of intermediaries in marketing who play a crucial role in the distribution channel. Learn about wholesalers, retailers, and their relationships with both companies and customers.
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