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Questions and Answers
Questions and Answers
What is automatic vending primarily used for?
What is automatic vending primarily used for?
- Dispensing various products to customers (correct)
- Providing customer service and support
- Distributing coupons and promotional materials
- Facilitating online shopping experiences
Which of the following is NOT a method used in direct marketing?
Which of the following is NOT a method used in direct marketing?
- Direct mail
- Search engine optimization (correct)
- Email marketing
- Digital marketing campaigns
Where are vending machines commonly placed for accessibility?
Where are vending machines commonly placed for accessibility?
- In retail stores exclusively
- In residential areas only
- In high-traffic locations (correct)
- At online shopping platforms
What type of products can be purchased through vending machines in Malaysia?
What type of products can be purchased through vending machines in Malaysia?
How does AirAsia utilize direct marketing strategies?
How does AirAsia utilize direct marketing strategies?
What type of retailer is MYDIN classified as?
What type of retailer is MYDIN classified as?
Which of the following is an example of a specialty retailer?
Which of the following is an example of a specialty retailer?
What is a key characteristic of convenience retailers?
What is a key characteristic of convenience retailers?
Which of the following statements is true about discount retailers?
Which of the following statements is true about discount retailers?
Harvey Norman is best described as what type of retailer?
Harvey Norman is best described as what type of retailer?
Which retailer is typically found at petrol stations and offers a range of snacks and daily essentials?
Which retailer is typically found at petrol stations and offers a range of snacks and daily essentials?
What distinguishes non-store retailing from traditional retailing?
What distinguishes non-store retailing from traditional retailing?
Which of the following is an example of a discount retailer?
Which of the following is an example of a discount retailer?
What is a defining feature of exclusive distribution?
What is a defining feature of exclusive distribution?
Which of the following best describes agents or brokers in the distribution process?
Which of the following best describes agents or brokers in the distribution process?
Which of the following intermediaries is responsible for transporting products in bulk for resale?
Which of the following intermediaries is responsible for transporting products in bulk for resale?
What is a common characteristic of wholesalers?
What is a common characteristic of wholesalers?
Which of these is an example of an exclusive distributor?
Which of these is an example of an exclusive distributor?
Which group is NOT considered a broad group of intermediaries?
Which group is NOT considered a broad group of intermediaries?
In the context of distribution, what is the primary profit model for agents and brokers?
In the context of distribution, what is the primary profit model for agents and brokers?
What is one characteristic of self-service retailing?
What is one characteristic of self-service retailing?
What distinguishes wholesaling from retailing?
What distinguishes wholesaling from retailing?
Which type of wholesaler focuses on specialized items only?
Which type of wholesaler focuses on specialized items only?
What best describes full-service retailing?
What best describes full-service retailing?
What role does a retailer play in the supply chain?
What role does a retailer play in the supply chain?
Which of the following is an example of limited service retail?
Which of the following is an example of limited service retail?
Which of the following channels is NOT typically associated with retailing?
Which of the following channels is NOT typically associated with retailing?
Which of the following describes a branch wholesaler?
Which of the following describes a branch wholesaler?
What is a common feature of self-service kiosks?
What is a common feature of self-service kiosks?
What is a key characteristic of direct selling?
What is a key characteristic of direct selling?
Which of the following is NOT considered a type of non-store retailing?
Which of the following is NOT considered a type of non-store retailing?
What practice has significantly diminished in recent years according to the text?
What practice has significantly diminished in recent years according to the text?
Which company is cited as an example of a direct selling business in Malaysia?
Which company is cited as an example of a direct selling business in Malaysia?
How does online retailing primarily differ from traditional store retailing?
How does online retailing primarily differ from traditional store retailing?
Which of the following statements about telemarketing is accurate?
Which of the following statements about telemarketing is accurate?
What defines online retailing in a modern context?
What defines online retailing in a modern context?
Which type of non-store retailing involves automated machines for sales?
Which type of non-store retailing involves automated machines for sales?
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Study Notes
Study Notes
Exclusive Distribution
- An extreme form of selective distribution where only one wholesaler, retailer, or distributor is used in a specific geographical area.
- Franchises are an example of exclusive distribution (e.g., Pizza Hut, Burger King).
- Apple operates its own retail stores worldwide, offering a full range of Apple products, including the iPhone.
Types of Intermediaries
- Four main types of intermediaries:
- Agents
- Wholesalers
- Distributors
- Retailers
Agents/Brokers
- Act as an extension of the manufacturing company.
- Represent the producer to the final user in selling a product.
- Do not own the product directly, but take possession during the distribution process.
- Profit through fees or commissions.
Wholesalers
- Independently owned and take title to the goods and services they sell.
- Buy in bulk and store products in their own warehouses until resale.
- A branch is a type of wholesaling where the branch directly takes bulk orders from end customers, ensuring supply and reorders.
- Specialized wholesalers focus on wholesaling only specific items.
Retailing
- Includes activities where a retailer buys products from a wholesaler or manufacturer to sell to end users (consumers).
- A retailer makes products available to consumers through various channels, such as brick-and-mortar stores, shopping malls, websites, vending machines, and kiosks.
Levels of Service Provided in Retailing
- Self-service: Customers handle the entire shopping experience except for payment (e.g., vending machines, online platforms, self-checkout kiosks).
- Full-service: Customers receive service from the moment they enter and sometimes even after leaving (e.g., high-end department stores, specialty boutiques, luxury car dealerships).
- Limited service: Stores offer some services provided by full-service stores (e.g., fast-food restaurants where customers order at the counter but eat at the table).
- Mydin: Offers various products at competitive prices with outlets across Malaysia. Provides bulk purchase options for certain items.
Types of Retailers
- Specialty Retailers: Focus on specific product categories or niches and offer a high level of expertise and curated selection (e.g., Apple Stores for electronics, Sephora for cosmetics).
- Harvey Norman: Offers electronics, home appliances, furniture with multiple locations in Malaysia.
- Bata: Shoe store with various footwear for men, women, and children across Malaysia.
- Convenience Retailers: Offer a limited selection of everyday items and are typically open for extended hours (e.g., 7-Eleven, Circle K).
- Petronas Mesra: Convenience stores found at Petronas petrol stations across Malaysia, offering snacks, beverages, and daily essentials.
- Discount Retailers: Offer lower prices by selling lower-cost or off-brand items (e.g., 99 Speedmart, Walmart, Dollar General).
Non-Store Retailing
- Firms sell products without a physical retail store/space.
- Sales occur through online platforms, with delivery to the customer's doorstep.
Types of Non-Store Retailing
- Direct Selling: Sales representatives or consultants sell products directly to consumers through face-to-face interactions, in-home demonstrations, and sales parties (e.g., Amway).
- Telemarketing: Selling products via telephone (e.g., stockbrokers, bankers).
- Telekom Malaysia (TM): Utilizes telemarketing to promote broadband packages and offer upgrades.
- Online Retailing: Buying and selling products or services over the internet through digital stores or websites (e.g., Lazada).
- Automatic Vending: Dispensing products through vending machines placed in high-traffic areas (e.g., snacks, beverages, coffee).
- Direct Marketing: Reaching out to potential customers directly through marketing campaigns (e.g., email marketing, direct mail, catalogs).
- AirAsia: Uses direct marketing to send promotional emails and offers to subscribers.
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