Podcast
Questions and Answers
What is the purpose of signing a contract/agreement enforceable by law in channel controlling?
What is the purpose of signing a contract/agreement enforceable by law in channel controlling?
- To standardize procedures on products, territory, customers, and inventory (correct)
- To decrease the interaction with channel partners
- To ensure friendly relationships among channel members
- To increase conflict among franchisees
How does the use of power in managing channel members vary according to the text?
How does the use of power in managing channel members vary according to the text?
- It is guided by the degree of dependence of channel members on each other (correct)
- It is based on the size of the company
- It is equally distributed among all channel members
- It is random and inconsistent
What components are part of the structure put in place to ensure controls in channel management?
What components are part of the structure put in place to ensure controls in channel management?
- Reports, records, and working within budgets for cost control (correct)
- Product discounts, free samples, and advertising materials
- Customer incentives, loyalty programs, and sales promotions
- Employee training, team-building exercises, and annual bonuses
What is highlighted as a key factor to ensure effective channel management?
What is highlighted as a key factor to ensure effective channel management?
What cannot possibly be implemented effectively without trust among channel members?
What cannot possibly be implemented effectively without trust among channel members?
What causes channel conflict according to the text?
What causes channel conflict according to the text?
Why are franchisees expected to operate in strict accordance with the franchisor's standard operating procedures?
Why are franchisees expected to operate in strict accordance with the franchisor's standard operating procedures?
In terms of channel management, what is emphasized to achieve distribution objectives?
In terms of channel management, what is emphasized to achieve distribution objectives?
What is considered the best way to ensure control in channel management, as per the text?
What is considered the best way to ensure control in channel management, as per the text?
What guides the use of power in managing and controlling channel members?
What guides the use of power in managing and controlling channel members?
