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Marketing Intermediaries and Strategic Channel Alliances Quiz

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Marketing Intermediaries and Strategic Channel Alliances Quiz

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Questions and Answers

What is the purpose of signing a contract/agreement enforceable by law in channel controlling?

To standardize procedures on products, territory, customers, and inventory (correct)

To decrease the interaction with channel partners

To ensure friendly relationships among channel members

To increase conflict among franchisees

How does the use of power in managing channel members vary according to the text?

It is guided by the degree of dependence of channel members on each other (correct)

It is based on the size of the company

It is equally distributed among all channel members

It is random and inconsistent

What components are part of the structure put in place to ensure controls in channel management?

Reports, records, and working within budgets for cost control (correct)

Product discounts, free samples, and advertising materials

Customer incentives, loyalty programs, and sales promotions

Employee training, team-building exercises, and annual bonuses

What is highlighted as a key factor to ensure effective channel management?

Trust, commitment, and cooperation among channel members Signup and view all the answers

What cannot possibly be implemented effectively without trust among channel members?

Channel strategy and management Signup and view all the answers

What causes channel conflict according to the text?

Role incongruencies Signup and view all the answers

Why are franchisees expected to operate in strict accordance with the franchisor's standard operating procedures?

To maintain consistency and quality across locations Signup and view all the answers

In terms of channel management, what is emphasized to achieve distribution objectives?

Building viable relationships Signup and view all the answers

What is considered the best way to ensure control in channel management, as per the text?

For field managers of the company to work closely with channel partners Signup and view all the answers

What guides the use of power in managing and controlling channel members?

Degree of dependence of the channel members on each other Signup and view all the answers