Tourism Policy and Promotion Overview
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Tourism Policy and Promotion Overview

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Questions and Answers

What is the primary document guiding tourism policy?

  • Tourist Advisory Guidelines
  • Tourism Forum Report
  • National Tourism Strategy
  • White Paper on Tourism (correct)
  • Which body primarily directs tourism policy in South Africa?

  • SA Tourism
  • Ministry of Environment
  • Tourism Forum
  • Department of Tourism (correct)
  • Which factor is NOT listed as a reason for foreigners visiting South Africa?

  • Climatic diversity
  • Political stability
  • Historical landmarks (correct)
  • Friendliness of the local people
  • What approach involves forming representative bodies for better tourist access?

    <p>Spatial distribution</p> Signup and view all the answers

    Which guideline is emphasized for levying tourism taxes?

    <p>Equity</p> Signup and view all the answers

    What type of infrastructure is crucial for tourism according to the guidelines?

    <p>Economic and social services</p> Signup and view all the answers

    Which of the following is a goal of SA Tourism's marketing initiatives?

    <p>Position South Africa as a global travel leader</p> Signup and view all the answers

    Which technique is NOT mentioned as a means to improve supporting services in tourism?

    <p>Lowering accommodation costs</p> Signup and view all the answers

    Study Notes

    Tourism Policy and Promotion

    • Department of Tourism: Leads and directs tourism policy, starting with the White Paper on Tourism.
    • Tourism Forum: Advisory body to the Minister of Tourism, supporting tourism policy.
    • SA Tourism: Promotes tourism both nationally and internationally.
      • National Promotion: Encourages South African citizens to travel within the country.
      • International Marketing: Aims to establish South Africa as a desirable tourist destination.
    • Foreign Tourist Motivations:
      • Value for money
      • Diverse experiences ("world in one country")
      • Positive political climate ("political miracle")
      • Climate
      • Safety
      • Friendliness of South Africans
      • Cleanliness/tranquility of destinations

    Spatial Distribution of Tourists

    • Representative Bodies: Forming tourist-based industry representatives provides easy access to information about all destinations.
    • Enhanced Marketing: Accurate product descriptions and competitive pricing attract more tourists; under-promoted destinations receive more attention.
    • Improved Supporting Services: World-class quality transport, accommodation, and other amenities.

    Taxation in Tourism

    • Increased Taxes: Tourism growth results in higher tourist taxes.
    • Taxation Guidelines:
      • Equity: Fair taxes (e.g., airfare taxes).
      • Efficiency: Natural reserves use entrance fees to control tourism flow.
      • Simplicity: Flat tax rate for ease of payment and administration.

    Tourism Infrastructure

    • Infrastructure Needs: Tourism requires economic (roads), social (ambulances), and basic (water) infrastructure.
    • Infrastructure Maintenance: Infrastructure benefits both domestic and foreign tourists, as well as local citizens.
    • Key Considerations:
      • Additional Infrastructure: More infrastructure, such as improved water supplies, is needed.
      • Infrastructure Upgrades: Existing infrastructure, like dirt roads, requires improvement (e.g., tarring).
      • Technological Advancement: Utilizing new technology to improve existing infrastructure (e.g., the Gautrain).

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    Description

    This quiz covers key aspects of tourism policy and promotion in South Africa, focusing on the roles of various organizations such as the Department of Tourism and SA Tourism. It explores motivations for foreign tourists and how spatial distribution impacts marketing efforts. Test your knowledge on how South Africa positions itself as a prime tourist destination.

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