Podcast
Questions and Answers
What is the primary document guiding tourism policy?
What is the primary document guiding tourism policy?
Which body primarily directs tourism policy in South Africa?
Which body primarily directs tourism policy in South Africa?
Which factor is NOT listed as a reason for foreigners visiting South Africa?
Which factor is NOT listed as a reason for foreigners visiting South Africa?
What approach involves forming representative bodies for better tourist access?
What approach involves forming representative bodies for better tourist access?
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Which guideline is emphasized for levying tourism taxes?
Which guideline is emphasized for levying tourism taxes?
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What type of infrastructure is crucial for tourism according to the guidelines?
What type of infrastructure is crucial for tourism according to the guidelines?
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Which of the following is a goal of SA Tourism's marketing initiatives?
Which of the following is a goal of SA Tourism's marketing initiatives?
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Which technique is NOT mentioned as a means to improve supporting services in tourism?
Which technique is NOT mentioned as a means to improve supporting services in tourism?
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Study Notes
Tourism Policy and Promotion
- Department of Tourism: Leads and directs tourism policy, starting with the White Paper on Tourism.
- Tourism Forum: Advisory body to the Minister of Tourism, supporting tourism policy.
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SA Tourism: Promotes tourism both nationally and internationally.
- National Promotion: Encourages South African citizens to travel within the country.
- International Marketing: Aims to establish South Africa as a desirable tourist destination.
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Foreign Tourist Motivations:
- Value for money
- Diverse experiences ("world in one country")
- Positive political climate ("political miracle")
- Climate
- Safety
- Friendliness of South Africans
- Cleanliness/tranquility of destinations
Spatial Distribution of Tourists
- Representative Bodies: Forming tourist-based industry representatives provides easy access to information about all destinations.
- Enhanced Marketing: Accurate product descriptions and competitive pricing attract more tourists; under-promoted destinations receive more attention.
- Improved Supporting Services: World-class quality transport, accommodation, and other amenities.
Taxation in Tourism
- Increased Taxes: Tourism growth results in higher tourist taxes.
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Taxation Guidelines:
- Equity: Fair taxes (e.g., airfare taxes).
- Efficiency: Natural reserves use entrance fees to control tourism flow.
- Simplicity: Flat tax rate for ease of payment and administration.
Tourism Infrastructure
- Infrastructure Needs: Tourism requires economic (roads), social (ambulances), and basic (water) infrastructure.
- Infrastructure Maintenance: Infrastructure benefits both domestic and foreign tourists, as well as local citizens.
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Key Considerations:
- Additional Infrastructure: More infrastructure, such as improved water supplies, is needed.
- Infrastructure Upgrades: Existing infrastructure, like dirt roads, requires improvement (e.g., tarring).
- Technological Advancement: Utilizing new technology to improve existing infrastructure (e.g., the Gautrain).
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Description
This quiz covers key aspects of tourism policy and promotion in South Africa, focusing on the roles of various organizations such as the Department of Tourism and SA Tourism. It explores motivations for foreign tourists and how spatial distribution impacts marketing efforts. Test your knowledge on how South Africa positions itself as a prime tourist destination.