Strategic Cost Management Lecture Quiz
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Questions and Answers

What is the essence of strategy according to the text?

  • Establishing a basic strategy and selecting a course of action
  • Creating a reason for customers to choose the company over competitors (correct)
  • Mobilizing people to carry out plans and run routine operations
  • Offering higher quality products than competitors
  • What does 'customer intimacy' as a customer value proposition imply?

  • Delivering products and services faster, more conveniently, and at a lower price than competitors
  • Offering higher quality products than competitors
  • Mobilizing people to carry out plans and run routine operations
  • Understanding and responding to individual needs better than competitors (correct)
  • What is the focal point of a company's strategy?

  • Product leadership
  • Planning and specifying action implementation
  • Operational excellence
  • Target customers (correct)
  • What is involved in the activity of directing and motivating according to the text?

    <p>Mobilizing people to carry out plans and run routine operations</p> Signup and view all the answers

    What are the three broad categories into which customer value propositions tend to fall according to the text?

    <p>Customer intimacy, operational excellence, product leadership</p> Signup and view all the answers

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