Questions and Answers
Which platforms are included in the term UGIC?
What is the age category in the UK where TG is most popular?
What best describes social media reach?
How is engagement on social media typically calculated?
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What distinguishes owned media from paid media?
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What is a crucial factor in understanding general posting characteristics on social media?
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Which is a difference between social media listening and social media voice?
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How do you typically measure engagement on social media?
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What age category in the UK is considered most engaged with TG on social media?
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What is a notable difference between owned media and paid media?
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Study Notes
MCG Overview
- UGIC encompasses major platforms: Instagram, Facebook, TikTok (formerly known as X), and YouTube.
- Posting characteristics vary by platform, including:
- Maximum hashtags allowed per post.
- Duration stories remain visible (usually 24 hours).
- Highlights can be shared on Facebook, enhancing visibility across platforms.
- Character limits differ: Facebook has specific limits for text posts.
- Image upload limits vary by platform; images may aggregate into albums.
Social Media Reach and Engagement
- Social media reach refers to the total number of unique users who see content; it's a measure of visibility.
- Engagement quantifies user interactions, calculated through likes, shares, comments, and clicks.
Target Audience in the UK
- The age category of 25-34 is notably popular for targeted marketing campaigns in the UK.
Social Media Listening vs. Brand Voice
- Social media listening involves monitoring digital conversations to gauge brand perception.
- Brand voice (BMV) defines how the brand is perceived by customers, influencing ongoing marketing strategies.
Social Media Listening Steps and Tools
- Gathering feedback includes using surveys and asking for opinions to understand audience preferences.
- Engaging with consumers through questions encourages input and enhances connection with the brand.
Owned, Paid, and Earned Media
- Owned media refers to content created and controlled by the brand, such as websites and social media profiles.
- Paid media involves content that is promoted through paid advertising to increase reach and visibility, unlike owned media which is free and fully controlled.
MCG Overview
- UGIC refers to platforms like Instagram, Facebook, TikTok, and YouTube for social engagement.
- Posting characteristics vary across platforms; for instance, Instagram stories remain visible for 24 hours.
- Instagram Highlights do not automatically share content on Facebook; they are distinct features.
Posting Essentials
- Facebook has a character limit for posts; it’s crucial to tailor content accordingly.
- Instagram allows a specific number of images in a single post, potentially creating an album.
Social Media Reach and Engagement
- Social media reach is the total number of unique users who see your content.
- Engagement is typically calculated through likes, comments, shares, and overall interaction with posts.
- In the UK, the target demographic popular on social media is primarily aged 25-34.
Social Media Listening vs. Brand Voice
- Brand Voice (BMV) reflects how a brand is perceived by customers, conveying its personality and values.
- Social media listening involves gathering feedback and understanding public sentiment towards the brand.
Tools and Steps for Social Media Listening
- Tools and strategies used include surveys, feedback forms, and direct questions to the audience.
- Actively seeking opinions helps in shaping brand communication and engagement strategy.
Media Types: Owned, Paid, Earned
- Owned Media: Content and channels the brand controls, such as its website and social media profiles.
- Paid Media: Advertising initiatives that involve financial investment for promoting content across various platforms.
- Earned Media: Publicity gained through organic engagement and recommendations without direct payment.
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Description
Test your knowledge on effective social media strategies across platforms like Instagram, Facebook, TikTok, and YouTube. Learn about posting characteristics, hashtag limits, and the duration of stories. This quiz will help you understand the essential rules for engaging content on social media.
