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## Social Media Strategy ### MCG - **UGIC:** What is this? - Instagram & Facebook & TikTok or YouTube - How many # are permitted? - Understand the general posting characteristics - For example: When you put a story, how long does it stay? - *Does IG Highlights share on...

## Social Media Strategy ### MCG - **UGIC:** What is this? - Instagram & Facebook & TikTok or YouTube - How many # are permitted? - Understand the general posting characteristics - For example: When you put a story, how long does it stay? - *Does IG Highlights share on Facebook also?* - When you post: - Facebook has a certain number of characters - How many images can you put? - Does that images go on an album of c ### What is Social Media Reach/Engagement - What sentence explains what Social Media reach is best? - How does the engagement calculated? ### What age category in the UK is TG popular in? - 25-34 (Using age criteria) ### Social Media Listening vs Social Media Voice - BMV: Brand voice or personality -How your brand is seen among customer? ### SML - Steps & tools we are using what people are telling - For example: Getting feedback, surveys, asking questions. (Tell me your thoughts) ### Owned/Paid/Earned Media. (either 2-3) - What is the difference between Owned & Paid Media? *RICHARD*