Questions and Answers
Which of the following is NOT considered a traditional marketing strategy?
What is a common contemporary strategy involving traditional newspapers?
Which medium is classified under the broadcast category?
Which of the following traditional marketing methods is likely to reach a broad audience?
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What kind of printed media does NOT belong to traditional marketing methods?
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What concept is associated with the idea that any two people can be connected through six steps?
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What was the primary aim of the Small-world Experiment conducted by Stanley Milgram?
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In the context of public relations, what is the primary function it serves?
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How do sales and marketing differ in their focus?
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What distinguishes media agencies from advertising agencies?
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Study Notes
Traditional Marketing Strategy
- Traditional marketing encompasses long-established promotional tactics that have shown effectiveness over time.
- Common mediums include print advertisements (newspapers, magazines, flyers, brochures, billboards) and broadcast (television, radio, cinema).
- Newspapers remain a vital marketing channel, listing major dailies in Singapore like Straits Times, Berita Harian, and Business Times.
- A shift towards digital strategies is evident as readership moves online, exemplified by the "drive-to-web" method.
Small-World Experiment
- Conducted by Stanley Milgram, this experiment examined social network connectivity in the U.S., showcasing "six degrees of separation."
- Letters were sent through connections, indicating that individuals are, on average, six acquaintances away from each other.
Stakeholders in Marketing
- Public Relations (PR): Manages the communication flow between organizations and the public.
- Sales and Marketing: Marketing identifies customer needs, whereas sales focus on revenue generation for the company.
- Media Agencies: Handle media space purchases for advertising, distinct from advertising agencies. Digital media requires different strategies compared to traditional media.
Social Media Marketing
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Advantages:
- Enables targeted advertising, allowing brands to connect with specific interest groups (e.g., running enthusiasts).
- Global reach facilitated by platforms like Facebook, with extensive user demographics (e.g., YouTube 73%, Facebook 68%).
- Lower costs compared to traditional advertising due to targeted audience engagement.
- Advertisements are trackable, providing insights through analytical tools.
- Measurable outcomes enhance marketing strategies.
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Disadvantages:
- Security and privacy concerns on social platforms can compromise consumer data.
- Constant engagement is required, leading to potential burnout for content creators.
Content Marketing Strategy
- Content marketing focuses on creating valuable content to attract and retain a defined audience.
- Authority Content: Consistent provision of helpful information establishes brand authority; examples include the BBC and Wikipedia.
- Influencer Outreach: Leveraging influencers to promote brand credibility and awareness through social media engagement.
Social Media Platform Strategy
- Selection of social media platforms should align with business goals and target audience demographics.
- Instagram: Ideal for visually-driven products targeting younger demographics.
- Facebook: Offers broad user engagement and flexible content sharing options.
- WhatsApp: Suited for personalized, one-on-one customer interactions.
- YouTube: Premier platform for video advertising.
Campaign Tracking
- Successful campaign tracking assesses return on investment through web analytics and conversion tracking.
- Web Analytics: Provides insights into website visitor behavior, including demographics and engagement duration.
- Conversion Tracking: Monitors specific campaign effectiveness across platforms by analyzing new sales, app downloads, and sign-ups.
- CRM Tracking: Utilizes software like Salesforce for detailed insights into customer interactions, leads, and sales opportunities.
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Description
Explore the various types of traditional marketing strategies including audience targeting, marketing objectives, and media channels. This quiz will help you understand the foundational elements that contribute to effective social media marketing. Dive into the traditional methods that have shaped the marketing landscape.
