Podcast
Questions and Answers
What strategies did the Brexit party use to win the online battle before the European elections?
What strategies did the Brexit party use to win the online battle before the European elections?
The Brexit party used simple messaging, an active social media presence, and an 'overwhelmingly negative' attack.
According to the analysis by the 89up digital agency, what percentage of shared content on Facebook and Twitter during the campaign was accounted for by the Brexit party?
According to the analysis by the 89up digital agency, what percentage of shared content on Facebook and Twitter during the campaign was accounted for by the Brexit party?
The Brexit party accounted for 51% of all shared content on Facebook and Twitter during the campaign.
Despite only producing 13% of the content, what was the outcome of the Brexit party's online campaign success, according to the analysis?
Despite only producing 13% of the content, what was the outcome of the Brexit party's online campaign success, according to the analysis?
The scale of their success went beyond what was expected.
Which political group were identified as the losers of the internet campaign, according to the text?
Which political group were identified as the losers of the internet campaign, according to the text?
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How much did Change UK spend on Facebook ads in the week before the vote?
How much did Change UK spend on Facebook ads in the week before the vote?
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