5 Questions
What strategies did the Brexit party use to win the online battle before the European elections?
The Brexit party used simple messaging, an active social media presence, and an 'overwhelmingly negative' attack.
According to the analysis by the 89up digital agency, what percentage of shared content on Facebook and Twitter during the campaign was accounted for by the Brexit party?
The Brexit party accounted for 51% of all shared content on Facebook and Twitter during the campaign.
Despite only producing 13% of the content, what was the outcome of the Brexit party's online campaign success, according to the analysis?
The scale of their success went beyond what was expected.
Which political group were identified as the losers of the internet campaign, according to the text?
Change UK, made up of pro-Remain former Labour and Tory MPs, were identified as the losers of the internet campaign.
How much did Change UK spend on Facebook ads in the week before the vote?
Change UK spent more than £100,000 on 1,000 Facebook ads in the week before the vote.
Quiz: "Brexit Party Social Media Strategy Analysis" Test your knowledge on how the Brexit party utilized simple, negative messaging and active social media presence to win the Euro elections. Learn about the key factors that contributed to their success and the identification of pro-Brexit bot accounts.
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