Podcast
Questions and Answers
What strategies did the Brexit party use to win the online battle before the European elections?
What strategies did the Brexit party use to win the online battle before the European elections?
The Brexit party used simple messaging, an active social media presence, and an 'overwhelmingly negative' attack.
According to the analysis by the 89up digital agency, what percentage of shared content on Facebook and Twitter during the campaign was accounted for by the Brexit party?
According to the analysis by the 89up digital agency, what percentage of shared content on Facebook and Twitter during the campaign was accounted for by the Brexit party?
The Brexit party accounted for 51% of all shared content on Facebook and Twitter during the campaign.
Despite only producing 13% of the content, what was the outcome of the Brexit party's online campaign success, according to the analysis?
Despite only producing 13% of the content, what was the outcome of the Brexit party's online campaign success, according to the analysis?
The scale of their success went beyond what was expected.
Which political group were identified as the losers of the internet campaign, according to the text?
Which political group were identified as the losers of the internet campaign, according to the text?
How much did Change UK spend on Facebook ads in the week before the vote?
How much did Change UK spend on Facebook ads in the week before the vote?
Flashcards
Brexit Party Online Strategy
Brexit Party Online Strategy
Simple messaging, active social media presence, and negative campaigning were key to their online success.
Brexit Party Social Media
Brexit Party Social Media
Dominated social media by creating content.
Brexit Party Campaign Success
Brexit Party Campaign Success
Exceeded expectations in the online campaign despite limited content creation.
Change UK Weakness
Change UK Weakness
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Change UK Facebook Ad Spend
Change UK Facebook Ad Spend
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Brexit Party Content Share
Brexit Party Content Share
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Digital Campaign Metrics
Digital Campaign Metrics
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Social Media Dominance
Social Media Dominance
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Pro-Remain Messaging
Pro-Remain Messaging
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Online Campaign Evaluation
Online Campaign Evaluation
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Digital Strategy Significance
Digital Strategy Significance
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Limited Content Production Results
Limited Content Production Results
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Negative Campaigning Effectiveness
Negative Campaigning Effectiveness
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Targeted Social Media Presence
Targeted Social Media Presence
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Effective Digital Messaging
Effective Digital Messaging
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Political Campaign Success
Political Campaign Success
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