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## Social Media Strategy ### MCG 1. **UGIC - What is this?** - Instagram & Facebook & Ticktock or **x** or Youtube - How many # is permitted. - Understand the general posting characteristics. - ex: When you put a story how long does it stay. - *Does io Highlights share...

## Social Media Strategy ### MCG 1. **UGIC - What is this?** - Instagram & Facebook & Ticktock or **x** or Youtube - How many # is permitted. - Understand the general posting characteristics. - ex: When you put a story how long does it stay. - *Does io Highlights share on FB also* - When you post number of characters - FB has a certain number applicable numbers - How many images can you put - Does that images go on album of a 2. **What is social Media Reach / Engagement** - What sentence explain what social Media reach is best?. - How does the engagement calculated 3. **What age category in UK is **TG** popular in?** - 25 - 34 (Uking aging criteria) 4. **Social Media listening vs. Social media voice** - BMV - Brand voice or personality - (How your brand is perseve among customers 5. **SML - Steps & tools we are using what people are telling.** - Ex: Getting Feedback, Surveys, as asking questions. (tell me your - borgers 6. **Owned / Paid / Earned Media. (either 2-3)** - What is the difference between Owned & Paid Media.

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