Social Marketing Definitions: Andreasen vs. Kotler

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What is a product in the context of social marketing?

A benefit for which people may want to pay the price (correct)

A behavior change strategy

A physical good only

A service that is free of charge

Which of the following is NOT considered a major product element?

Price reduction strategies (correct)

Core benefit of behavior

Goods or services you promote for adoption

Additional product elements to assist in behavior adoption

What does 'Price' refer to in the strategic marketing mix?

The salary of the marketing team

The cost of raw materials used in production

The advertising budget allocated for promoting the product

The cost associated with adopting the desired behavior (correct)

In pricing-related strategies, what is a way to decrease monetary costs for the desired behavior?

Decrease non-monetary benefits for the desired behavior Signup and view all the answers

Where does 'Place' refer to in the strategic marketing mix?

Where and when the target market will perform the desired behavior Signup and view all the answers

Which of the following is considered a part of 'Place' in the marketing mix?

Drive-throughs Signup and view all the answers

What is the main purpose of 'Promotions' in the strategic marketing mix?

To inspire the target audience to take action Signup and view all the answers

Which pricing strategy involves increasing non-monetary benefits for the desired behavior?

Increase non-monetary benefits for the desired behavior Signup and view all the answers

What is considered a major product element?

Core benefit of behavior Signup and view all the answers

Where and when does 'Place' in marketing mainly focus on?

Physical locations and timing of target market's actions Signup and view all the answers

Social Marketing Definitions: Andreasen vs. Kotler

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Questions and Answers

What is a product in the context of social marketing?

Which of the following is NOT considered a major product element?

What does 'Price' refer to in the strategic marketing mix?

In pricing-related strategies, what is a way to decrease monetary costs for the desired behavior?

Where does 'Place' refer to in the strategic marketing mix?

Which of the following is considered a part of 'Place' in the marketing mix?

What is the main purpose of 'Promotions' in the strategic marketing mix?

Which pricing strategy involves increasing non-monetary benefits for the desired behavior?

What is considered a major product element?

Where and when does 'Place' in marketing mainly focus on?

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