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Questions and Answers
What is a product in the context of social marketing?
What is a product in the context of social marketing?
- A benefit for which people may want to pay the price (correct)
- A behavior change strategy
- A physical good only
- A service that is free of charge
Which of the following is NOT considered a major product element?
Which of the following is NOT considered a major product element?
- Price reduction strategies (correct)
- Core benefit of behavior
- Goods or services you promote for adoption
- Additional product elements to assist in behavior adoption
What does 'Price' refer to in the strategic marketing mix?
What does 'Price' refer to in the strategic marketing mix?
- The salary of the marketing team
- The cost of raw materials used in production
- The advertising budget allocated for promoting the product
- The cost associated with adopting the desired behavior (correct)
In pricing-related strategies, what is a way to decrease monetary costs for the desired behavior?
In pricing-related strategies, what is a way to decrease monetary costs for the desired behavior?
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Where does 'Place' refer to in the strategic marketing mix?
Where does 'Place' refer to in the strategic marketing mix?
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Which of the following is considered a part of 'Place' in the marketing mix?
Which of the following is considered a part of 'Place' in the marketing mix?
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What is the main purpose of 'Promotions' in the strategic marketing mix?
What is the main purpose of 'Promotions' in the strategic marketing mix?
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Which pricing strategy involves increasing non-monetary benefits for the desired behavior?
Which pricing strategy involves increasing non-monetary benefits for the desired behavior?
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What is considered a major product element?
What is considered a major product element?
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Where and when does 'Place' in marketing mainly focus on?
Where and when does 'Place' in marketing mainly focus on?
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