Significance of Brand Loyalty in Building Brand Equity Quiz

Brand loyalty acts as a bridge that connects brand salience to brand equity.

Brand salience refers to the extent to which a brand is top-of-mind for customers and stands out in their consideration set.

Brand loyalty contributes to building brand equity by creating a loyal customer base that drives repeat business, positive reviews, and word-of-mouth marketing.

<p>A strong brand loyalty has a positive impact on a company's revenue and profitability.</p> Signup and view all the answers

<p>It is essential for brands to focus on building brand loyalty as it helps to differentiate themselves from competitors, drive customer retention, and build a sustainable competitive advantage.</p> Signup and view all the answers

<p>Brand trust moderates the association between brand salience and brand loyalty.</p> Signup and view all the answers

<p>Brand salience is associated with brand loyalty, and brand trust moderates this association.</p> Signup and view all the answers

<p>Brand trust is the key factor that moderates the association between brand salience and brand loyalty.</p> Signup and view all the answers

<p>Brand trust moderates the association between brand salience and brand loyalty.</p> Signup and view all the answers

<p>Brand trust is the critical factor that moderates the association between brand salience and brand loyalty.</p> Signup and view all the answers