Questions and Answers
What is a key public?
A segmented group of people whose support and cooperation is essential to the long-term survival of an organization or the short-term accomplishment of specific objectives.
What is an intervening public?
An influential individual or small group of people used to carry a message to a key public.
Define public in the context of public relations.
A multidimensional active and interactive group of individuals with a few common characteristics that allow us to group them for the purpose of building relationships through communication and cooperation.
The term 'audiences' is preferred in public relations over 'public'.
Signup and view all the answers
Which of the following best describes an objective-focused strategy for publics?
Signup and view all the answers
Study Notes
Key Publics in PR
-
Key Public: Essential group for an organization's survival or achievement of specific objectives; their support and cooperation are crucial both in the long term and short term.
-
Intervening Public: Influential individuals or small groups that facilitate the communication of messages to key publics; serve as bridges to reach broader audiences.
-
Public: Represents an active, interactive group of individuals sharing common characteristics, facilitating relationship-building through effective communication and cooperation.
-
Audiences: A term to avoid in PR; refers to passive spectators or listeners at events, lacking the active engagement that defines a public.
-
Objective-Focused Strategy:
- Identify desired outcomes (objectives) to be achieved.
- Select specific publics that need to be reached and motivated to accomplish those outcomes.
- Develop specific tactics tailored for each public to successfully achieve the predetermined objectives.
Studying That Suits You
Use AI to generate personalized quizzes and flashcards to suit your learning preferences.
Description
Test your knowledge of key terms from Chapter 7 on key publics in public relations. This set of flashcards helps clarify essential concepts such as 'key public' and 'intervening public', which are critical for organizational success. Perfect for students preparing for exams or needing a quick review.
