Advertising and Public Relations Concepts
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Questions and Answers

Advertising is only used to promote and maintain a positive brand image.

False

Public relations professionals have no influence on the information released to the media.

False

Below the line advertising is targeted towards a specific group.

True

The primary goal of advertising is to generate brand awareness and shape public opinion about the organization.

<p>False</p> Signup and view all the answers

Public relations focuses on long-term goals such as a positive brand reputation.

<p>True</p> Signup and view all the answers

Advertising primarily targets a diverse audience including the media, investors, influencers, employees, and the public.

<p>False</p> Signup and view all the answers

Public relations primarily targets a diverse audience including the media, investors, influencers, employees, and the public.

<p>True</p> Signup and view all the answers

The main goal of advertising is to market products and generate more sales.

<p>True</p> Signup and view all the answers

Public relations has more control over the content appearance and advertising medium compared to advertising.

<p>False</p> Signup and view all the answers

The target audience does not believe everything that appears in advertisements.

<p>True</p> Signup and view all the answers

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