Podcast
Questions and Answers
Advertising is only used to promote and maintain a positive brand image.
Advertising is only used to promote and maintain a positive brand image.
False (B)
Public relations professionals have no influence on the information released to the media.
Public relations professionals have no influence on the information released to the media.
False (B)
Below the line advertising is targeted towards a specific group.
Below the line advertising is targeted towards a specific group.
True (A)
The primary goal of advertising is to generate brand awareness and shape public opinion about the organization.
The primary goal of advertising is to generate brand awareness and shape public opinion about the organization.
Public relations focuses on long-term goals such as a positive brand reputation.
Public relations focuses on long-term goals such as a positive brand reputation.
Advertising primarily targets a diverse audience including the media, investors, influencers, employees, and the public.
Advertising primarily targets a diverse audience including the media, investors, influencers, employees, and the public.
Public relations primarily targets a diverse audience including the media, investors, influencers, employees, and the public.
Public relations primarily targets a diverse audience including the media, investors, influencers, employees, and the public.
The main goal of advertising is to market products and generate more sales.
The main goal of advertising is to market products and generate more sales.
Public relations has more control over the content appearance and advertising medium compared to advertising.
Public relations has more control over the content appearance and advertising medium compared to advertising.
The target audience does not believe everything that appears in advertisements.
The target audience does not believe everything that appears in advertisements.
