Advertising and Public Relations Concepts

Advertising is only used to promote and maintain a positive brand image.

Public relations professionals have no influence on the information released to the media.

Below the line advertising is targeted towards a specific group.

The primary goal of advertising is to generate brand awareness and shape public opinion about the organization.

Public relations focuses on long-term goals such as a positive brand reputation.

Advertising primarily targets a diverse audience including the media, investors, influencers, employees, and the public.

Public relations primarily targets a diverse audience including the media, investors, influencers, employees, and the public.

The main goal of advertising is to market products and generate more sales.

Public relations has more control over the content appearance and advertising medium compared to advertising.

The target audience does not believe everything that appears in advertisements.