The Practice of Public Relations

What is one of the responsibilities of a Chief Communication Officer (CCO) mentioned in the text?

What is a key aspect of internal communication focus in organizations?

What is the main responsibility of the corporate communication function according to the text?

What is an important aspect of effective issues management mentioned in the text?

In what industries might issues management, including crisis and risk management, be particularly important according to the text?

What is a key function of the communication team mentioned in the text?

What distinguishes the communication function from legal and finance within a corporation?

How do similarly sized organizations differ in terms of the communication function?

Which type of company is likely to devote more resources to the communication function?

Why might a company selling products directly to consumers need a large media relations team?

What activities might a communication staff be called upon to do when launching a new product?

What differentiates the needs of companies selling to consumers from those selling to other businesses?

What is a common practice for both parties in hostile takeover attempts?

What is a key role of corporate identity specialists like Landor and InterBrand?

What is a significant trend affecting agencies according to the Council of Public Relations Firms?

Why do many companies choose to hire outside agencies for communication activities?

What is a core expectation of clients from agencies according to the text?

How do large agencies ensure effective strategic counsel for their clients?

How do agencies challenge organizations to think differently according to the text?

What is a significant aspect of agency-client relationships discussed in the text?

What is a notable characteristic of the agency teams mentioned in the text?

What makes the issues management process 'two-way'?

What can issues management help achieve in strategic decision making?

How is issues management typically conducted?

What factors can influence the number of issues managed in issues management?

What does Heath note about the limitations of communication in issues management?

What can successful issues managers hold in depth knowledge of?

What type of agency is APCO Worldwide primarily recognized for?

Which of the following is NOT a common task for the Chief Communication Officer (CCO)?

Which of the following is a common goal for public relations agencies?

Which of the following agencies is NOT part of a larger media conglomerate?

What is the primary focus of agencies like Kekst, Sard Verbinnen, and Abernathy MacGregor?

What is the overriding mission of the CCO?

What type of agencies are recognized for their expertise in public affairs?

Which of the following is NOT a common task for public relations agencies?

What type of agencies focus on strategic communication, including mergers and acquisitions, investor relations, and defending hostile takeovers?

Which of the following is a common task for the CCO in a day-to-day environment?

Which industries typically rely more on public relations and social media programs than traditional advertising channels?

In most organizations, who does the senior leader of the communication team report to?

What is the role of the investor relations function in a publicly traded company?

What is a 'materiality' event in the context of investor relations?

Which qualities are most important for a successful CCO?

What is the main task of the CCO in managing issues?

How has the Internet impacted the corporate public relations function?

What is the main responsibility of the media relations staff in an organization?

What factors influence the size of the media relations staff in an organization?

What industries tend to attract more press interest due to their CEOs?

What is the primary goal of issues management for an organization?

According to Heath, what is an issue?

What is the role of communication in issues management?

What happens when an organization is unresponsive to public appeals?

What is the relationship between issues management and public affairs?

What does issues management allow the top professional communicator to do?

What is the primary purpose of the issues management process?

What is the relationship between issues management and organizational effectiveness?

What is the consequence of an organization being unresponsive to public appeals?

What does Heath's definition of issues management emphasize?

What is the primary role of a public affairs specialist in an organization?

Which of the following is NOT a common focus area for public affairs specialists?

What is the main difference between issues management and public affairs?

Which organization introduced legislation to make horse slaughter for human consumption illegal?

Who said, 'The way a society treats its animals, particularly horses, speaks to the core values and morals of its citizens.'?

What argument is presented by defenders of horse slaughter?

What is at the core of the debate over horse slaughter?

What type of publics do public affairs specialists interact with?

Which publics do issues management and public affairs seek to facilitate interaction between?

What is the primary goal of public affairs specialists in dealing with governmental and regulatory publics?

What is the main difference between agency and corporate public relations roles?

Which of the following best describes the role of government relations in public relations?

What are some of the common types of work that entry-level agency positions focus on?

What is the main difference between government relations and public affairs in public relations?

What are some benefits of corporate public relations positions for new hires?

What is a strategic issue in public relations?

How do virtual teams impact public relations?

What are some common areas of expertise for agency professionals?

What is the main difference between agency and corporate communication roles?