76 Questions
What is one of the responsibilities of a Chief Communication Officer (CCO) mentioned in the text?
Preparing executives for major media appearances
What is a key aspect of internal communication focus in organizations?
Keeping employees well informed
What is the main responsibility of the corporate communication function according to the text?
Managing the organizational brand and reputation
What is an important aspect of effective issues management mentioned in the text?
Providing wise counsel to senior teams
In what industries might issues management, including crisis and risk management, be particularly important according to the text?
Airline and automotive
What is a key function of the communication team mentioned in the text?
Providing feedback mechanisms
What distinguishes the communication function from legal and finance within a corporation?
Fulfilling regulatory requirements
How do similarly sized organizations differ in terms of the communication function?
Number of employees devoted to communication
Which type of company is likely to devote more resources to the communication function?
A company focused on building strong consumer brands
Why might a company selling products directly to consumers need a large media relations team?
To field calls from mainstream and trade media
What activities might a communication staff be called upon to do when launching a new product?
Plan press conferences, conduct satellite media tours, organize customer events
What differentiates the needs of companies selling to consumers from those selling to other businesses?
Scale of activities related to media relations
What is a common practice for both parties in hostile takeover attempts?
Retaining competing strategic agencies
What is a key role of corporate identity specialists like Landor and InterBrand?
Developing branding strategies and programs
What is a significant trend affecting agencies according to the Council of Public Relations Firms?
More virtual teams being utilized
Why do many companies choose to hire outside agencies for communication activities?
To better manage communication fluctuations
What is a core expectation of clients from agencies according to the text?
Anticipate issues and provide fresh perspective
How do large agencies ensure effective strategic counsel for their clients?
By conducting thorough external research
How do agencies challenge organizations to think differently according to the text?
By offering fresh perspectives and insights
What is a significant aspect of agency-client relationships discussed in the text?
Clients expect a fresh perspective and critical decision-making assistance
What is a notable characteristic of the agency teams mentioned in the text?
They utilize various team structures including virtual teams
What makes the issues management process 'two-way'?
It is based on understanding the views of publics and incorporating their input into managerial decision making.
What can issues management help achieve in strategic decision making?
It can incorporate the values of publics into strategic decision making.
How is issues management typically conducted?
On a continuous, ongoing basis, monitoring and researching multiple issues concurrently.
What factors can influence the number of issues managed in issues management?
The size of the organization.
What does Heath note about the limitations of communication in issues management?
Communication may not suffice to reconcile differences that lead to struggles.
What can successful issues managers hold in depth knowledge of?
The industry in which the organization operates.
What type of agency is APCO Worldwide primarily recognized for?
Public affairs agency
Which of the following is NOT a common task for the Chief Communication Officer (CCO)?
Managing the organization's financial budget
Which of the following is a common goal for public relations agencies?
Enhancing the organization’s reputation
Which of the following agencies is NOT part of a larger media conglomerate?
Edelman
What is the primary focus of agencies like Kekst, Sard Verbinnen, and Abernathy MacGregor?
Strategic communication
What is the overriding mission of the CCO?
Enhancing relationships
What type of agencies are recognized for their expertise in public affairs?
Public affairs agencies
Which of the following is NOT a common task for public relations agencies?
Improving product quality
What type of agencies focus on strategic communication, including mergers and acquisitions, investor relations, and defending hostile takeovers?
Strategic counsel services agencies
Which of the following is a common task for the CCO in a day-to-day environment?
Managing the public relations staff
Which industries typically rely more on public relations and social media programs than traditional advertising channels?
Computing and entertainment
In most organizations, who does the senior leader of the communication team report to?
CEO
What is the role of the investor relations function in a publicly traded company?
Communicating with the company’s shareholders and financial analysts
What is a 'materiality' event in the context of investor relations?
An event that can have either a positive or a negative impact on a company's share price
Which qualities are most important for a successful CCO?
Flexibility, patience, analytical ability, and the ability to remain calm under pressure
What is the main task of the CCO in managing issues?
To monitor issues on an ongoing basis to prevent them from becoming crises
How has the Internet impacted the corporate public relations function?
By making it easier for unhappy customers, disgruntled employees, or disappointed shareholders to voice their concerns
What is the main responsibility of the media relations staff in an organization?
To manage external communication
What factors influence the size of the media relations staff in an organization?
The size of the company's headquarters and the amount of press coverage the company receives
What industries tend to attract more press interest due to their CEOs?
Industries with highly visible CEOs
What is the primary goal of issues management for an organization?
To maintain autonomy in decision-making
According to Heath, what is an issue?
A contestable question of fact, value, or policy
What is the role of communication in issues management?
To foster mutual understanding and trust
What happens when an organization is unresponsive to public appeals?
The organization loses its autonomy
What is the relationship between issues management and public affairs?
They are often grouped within the same department or set of responsibilities
What does issues management allow the top professional communicator to do?
Manage organizational policy
What is the primary purpose of the issues management process?
To manage organizational policy and identify potential problems
What is the relationship between issues management and organizational effectiveness?
Issues management can contribute to organizational effectiveness
What is the consequence of an organization being unresponsive to public appeals?
The organization loses its autonomy
What does Heath's definition of issues management emphasize?
The need to establish a platform of fact, value, and policy
What is the primary role of a public affairs specialist in an organization?
To resolve conflicts and negotiate on behalf of the organization
Which of the following is NOT a common focus area for public affairs specialists?
Employee benefits and perks
What is the main difference between issues management and public affairs?
Issues management deals with governmental and regulatory publics, while public affairs is more narrowly focused on legislative, regulatory, and lobbying issues
Which organization introduced legislation to make horse slaughter for human consumption illegal?
The U.S. House of Representatives
Who said, 'The way a society treats its animals, particularly horses, speaks to the core values and morals of its citizens.'?
Former Congressman Christopher Shays (R-CT)
What argument is presented by defenders of horse slaughter?
It provides an inexpensive way to dispose of these animals
What is at the core of the debate over horse slaughter?
The ethical divergence over the value of equine life and the role of horses in America’s society and history
What type of publics do public affairs specialists interact with?
All of the above
Which publics do issues management and public affairs seek to facilitate interaction between?
Organization and the government or governments
What is the primary goal of public affairs specialists in dealing with governmental and regulatory publics?
To lobby for the organization's interests
What is the main difference between agency and corporate public relations roles?
Agency roles offer more diverse opportunities and travel, while corporate roles are more focused on a single industry.
Which of the following best describes the role of government relations in public relations?
Government relations helps an organization communicate with governmental publics and deal with regulatory issues.
What are some of the common types of work that entry-level agency positions focus on?
Conducting events, publicity, and media pitching.
What is the main difference between government relations and public affairs in public relations?
Government relations involves communication directed at government representatives, while public affairs deals with issues of public concern.
What are some benefits of corporate public relations positions for new hires?
Corporate positions often provide better benefits and a more strategic focus.
What is a strategic issue in public relations?
A type of issue that has the potential to impact the organization, how it does business, and how it interacts with and is regulated by the government.
How do virtual teams impact public relations?
Virtual teams make it more difficult for clients to distinguish between agency and corporate roles.
What are some common areas of expertise for agency professionals?
Media relations, issues management, crises management, brand building, event planning, and corporate reputation work.
What is the main difference between agency and corporate communication roles?
Corporate roles are more focused on a single industry or line of business, while agency roles offer more diverse opportunities.
Explore the unique characteristics of corporate public relations, its organization, resources, and reporting relationships. Learn how communication functions differ across organizations.
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