10 Questions
What are the target audiences identified in Step 2 of the communication plan?
Investment Community, Financial Media, Employees, Health customers, Potential buyers, Government and opinion leaders in affected localities
What is the budget allocated for internal and external communications in Step 2?
$500,000
Who is responsible for implementing the communication tactics in Step 3?
A small 'in-house' team and PR agencies retained to assist with planning and implementation
What is the first activity undertaken in Stage 1 of the implementation plan?
Investor meeting and Press conference
What is the purpose of the Employee Hotlines in Stage 2 of the implementation plan?
To provide support and information to employees
What is the primary focus of the communications with employees and other target audiences in Stage 3 of the implementation plan?
The sale of each business
What is the main objective of the management meetings with employees in Stage 1 of the implementation plan?
To reassure employees and provide information about the sale
How do the special transition newsletters contribute to the implementation plan?
They provide targeted information and updates to employees during the transition period
What is the purpose of the town meetings in Stage 2 of the implementation plan?
To provide a forum for open discussion and address employee concerns
What is the benefit of incorporating key messages into the announcements about the sales of businesses in Stage 3?
It ensures consistency and clarity in the communication
Test your knowledge of the Public Relations process, including the R.A.C.E. model, research, action planning, communication tactics, and evaluation. Learn about the 4-step process of public relations and its key elements.
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