Psychology: Self-Concept and Self-Esteem

Clothing serves as a way of self-evaluation, based on one's comparison of their appearance with others' in society.

They think they will be successful, take risks, and be the center of attention, and are glad to draw others' attention to themselves.

To trigger a social comparison process, evaluating their self by comparing it to idealized images depicted in advertisements.

<p>The gap refers to the difference between a person's conception of how they would like to be and their actual attributes; consumers tend to choose fashion items that are consistent with their actual selves.</p> Signup and view all the answers

<p>Impression management refers to the process of selecting items that help individuals reach an ideal standard; marketers use ads to promote fashion items that can help consumers achieve their ideal selves.</p> Signup and view all the answers

<p>Multiple selves refer to the different social roles an individual assumes; marketers use ads to pitch fashion items needed to facilitate an active role identity.</p> Signup and view all the answers

<p>Symbolic interactionism is a theory that emphasizes the role of relationships with others in shaping the self; it suggests that people learn to agree on shared meanings and assign meaning to symbols in their environment.</p> Signup and view all the answers

<p>A self-fulfilling prophecy is a consumer's assumption of how others may expect them to act, leading them to pattern their behavior on the perceived expectation of others.</p> Signup and view all the answers

<p>The looking-glass self is a process of imagining the reactions of others towards oneself, taking the role of the other to define one's self; it involves taking readings of one's own identity by 'bouncing' signals off others.</p> Signup and view all the answers

<p>Marketers use ads to encourage fantasy, helping consumers to try on interesting roles and bridge the gap between their private and public selves.</p> Signup and view all the answers

<p>In collectivist cultures, identity is based on the group and relationships with others, whereas in individualist cultures, identity is based on the unique nature of the individual.</p> Signup and view all the answers

<p>In Eastern cultures, maintaining one's 'face' refers to managing others' perception of the self, which involves presenting oneself in a desired way to achieve a certain status.</p> Signup and view all the answers

<p>Symbolic interactionism suggests that people create meaning through interactions with others, which influences their self-presentation and role identity.</p> Signup and view all the answers

<p>The self-fulfilling prophecy suggests that individuals' expectations about themselves can influence their behavior, which in turn affects their self-esteem.</p> Signup and view all the answers

<p>Role identity is a part of an individual's self-concept, which is shaped by their roles and relationships in various contexts.</p> Signup and view all the answers

<p>Cultural differences, such as collectivist vs. individualist cultures, shape the concept of self, with collectivist cultures emphasizing group identity and individualist cultures emphasizing individual uniqueness.</p> Signup and view all the answers