Psychology: Attitudes and Attitude Change
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An attitude is an integration of all the positive or negative thoughts and emotions that occur when people evaluate themselves, other people, objects, or ___ .

issues

The ABC of attitudes refers to the three components of attitudes: affective, behavioral, and ___.

cognitive

The affective component refers to the ___ created by the attitude object.

emotions

The behavioral component reflects the actual ___ associated with the attitude.

<p>behavior</p> Signup and view all the answers

Explicit attitudes can be assessed by ___ measures.

<p>self-report</p> Signup and view all the answers

Implicit attitudes are involuntary and cannot be assessed by self-report ___.

<p>measures</p> Signup and view all the answers

The Implicit Association Test is one method used to assess ___ attitudes.

<p>implicit</p> Signup and view all the answers

Do attitudes predict behavior? The answer is ___ maybe.

<p>only</p> Signup and view all the answers

The study by LaPierre demonstrated an inconsistency between people's attitudes and __________.

<p>behavior</p> Signup and view all the answers

According to Wicker, people's attitudes make poor predictors of __________.

<p>behavior</p> Signup and view all the answers

The Theory of Reasoned Action suggests that intentions are the best predictor of people's planned __________.

<p>behavior</p> Signup and view all the answers

Behavioral intentions are really low if any of the components in the __________ is at zero.

<p>A<em>S</em>P</p> Signup and view all the answers

Cognitive dissonance can occur when one's behavior is inconsistent with one's __________.

<p>attitudes</p> Signup and view all the answers

The Theory of Cognitive Dissonance was proposed by __________ in 1957.

<p>Festinger</p> Signup and view all the answers

For the best prediction of behavior, individuals need time to think about how they will __________.

<p>act</p> Signup and view all the answers

When people hold two conflicting __________, cognitive dissonance can develop.

<p>attitudes</p> Signup and view all the answers

Cognitive dissonance is experienced when we do something ______, threatens self-esteem or immoral.

<p>stupid</p> Signup and view all the answers

Dissonance produces ______ or discomfort which motivates us to reduce the tension in some way.

<p>tension</p> Signup and view all the answers

Selective exposure to attitude consistent information is also known as ______.

<p>bolstering</p> Signup and view all the answers

Post decision dissonance arises after a person makes a decision in which they had ______.

<p>options</p> Signup and view all the answers

Dissonance is reduced by enhancing the attractiveness of the chosen alternative and devaluating ______ alternatives.

<p>rejected</p> Signup and view all the answers

Once the choice is made, confidence grows in the ______.

<p>decision</p> Signup and view all the answers

Counter-attitudinal advocacy occurs when individuals convince others of an opinion that is ______ to their own.

<p>contrary</p> Signup and view all the answers

Cognitive dissonance can motivate individuals to justify their ______ behaviors.

<p>immoral</p> Signup and view all the answers

Decisions made in a moral dilemma will evoke ______.

<p>dissonance</p> Signup and view all the answers

Participants paid $20 or $1 to lie to a fellow student are part of a study by ______ & Carlsmith.

<p>Festinger</p> Signup and view all the answers

Those who received insufficient external justification, like being paid ______, changed their attitudes.

<p>1</p> Signup and view all the answers

According to dissonance theory, when we hurt someone, we may come to ______ that person.

<p>dislike</p> Signup and view all the answers

Engaging in self-justification efforts can extend beyond ______ or foolish behavior.

<p>immoral</p> Signup and view all the answers

The concept that insufficient justification creates ______ is counterintuitive.

<p>dissonance</p> Signup and view all the answers

Self-justification allows individuals to rationalize behaviors as ______.

<p>not so bad</p> Signup and view all the answers

When making decisions, changing attitudes can help ______ dissonance.

<p>reduce</p> Signup and view all the answers

The more effort we put into anything, the more we come to like the __________.

<p>group</p> Signup and view all the answers

Justification of Effort is the tendency for individuals to increase their liking for something they have worked hard to __________.

<p>attain</p> Signup and view all the answers

Counter-Attitudinal Advocacy occurs when a person states an opinion or attitude that runs counter to his or her private __________.

<p>belief</p> Signup and view all the answers

The theory of cognitive dissonance is a motivational __________.

<p>theory</p> Signup and view all the answers

Motivational arousal can result from a self-esteem threat or challenges to our self-____________.

<p>schema</p> Signup and view all the answers

Those who did demanding tasks in a weight loss study were more likely to __________ weight.

<p>lose</p> Signup and view all the answers

The suffering leads to a liking __________.

<p>effect</p> Signup and view all the answers

When individuals cannot find external justification for their behavior, they will attempt to find internal __________.

<p>justification</p> Signup and view all the answers

Study Notes

Attitudes and Attitude Change

  • Attitudes are an integration of positive or negative thoughts and emotions regarding self, others, objects, or issues.
  • Attitudes can be positive, negative, or neutral.
  • Attitudes include mental events, like memories of past experiences with attitude objects, images, and thoughts.
  • The ABC of attitudes refers to the affective, behavioral, and cognitive components.
    • The affective component involves emotions related to the attitude object.
    • The behavioral component is the actual behavior associated with the attitude.
    • The cognitive component includes thoughts and beliefs about the attitude object.
  • Attitudes can exist at either an explicit or implicit level.
    • Explicit attitudes are known to the individual and can be stated.
    • Implicit attitudes are involuntary, unconscious, and difficult to change.
  • Implicit attitudes are not assessed by self-report measures, but can be assessed by the Implicit Association Test (IAT).
  • Implicit attitudes can predict behavior well, especially when used with explicit measures.
  • Implicit evaluations occur when the amygdala is active during evaluations of social stimuli.
  • Attitudes may not always accurately predict behavior.
    • Studies by LaPierre (1934) and Wicker (1969) demonstrated inconsistencies between attitudes and behavior.
  • Under certain conditions, attitudes are good predictors of behaviors.
    • The Theory of Reasoned Action explains when attitudes effectively predict behavior.
      • Sufficient time enables people to rationally consider planned behavior.
      • Attitudes predict behaviors better when relevant to observed behaviors.
      • Attitudes predict behaviors better when strong.
  • The Theory of Reasoned Action specifies three factors that influence behavioral intentions:
    • Attitude toward the behavior, or the person's specific attitude related to the behavior,
    • Subjective norms, or the beliefs about how other people will view the behavior, including those that are cared about,
    • Perceived behavioral control, or the ease with which the person believes performing the behavior.
  • Behaviors can predict attitudes.
    • Cognitive dissonance Theory (Festinger, 1957) explains how inconsistencies between behaviors and attitudes can lead to discomfort.
      • Discomfort motivates a person to change their attitude or behavior.
  • Dissonance is experienced when behavior is inconsistent with attitudes, or when two conflicting attitudes are held.
  • Ways to reduce dissonance include:
    • Selective exposure to attitude-consistent information.
    • Post-decision dissonance, which occurs after a decision is made.
    • Immoral behavior.
    • Counter-attitudinal advocacy.
  • The Justification of Effort Effect: The more effort put into something, the more likely one will value it.
  • Counter-attitudinal Advocacy: Process by a person states an opinion that is inconsistent with their attitude.
  • The Theory of Cognitive Dissonance is a motivational theory focusing on discomfort and arousal motivating behavior & attitude change.
  • Self-affirmation theory suggests dissonance can be reduced by focusing or affirming one's competence, highlighting moral values, or focusing on unrelated positive traits.

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Explore the nuances of attitudes and how they influence thoughts and behaviors. Understand the ABC components of attitudes—affective, behavioral, and cognitive—and learn about explicit and implicit attitudes. This quiz will also cover assessment methods like the Implicit Association Test (IAT).

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