Media and Information Literacy - Second Quarter
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Questions and Answers

What is a key consequence of global media dominance on local productions?

  • Increased funding for indie films
  • Lack of support for indie and local projects (correct)
  • Greater diversity in media content
  • Support for non-Western studios
  • In assessing the quality of a film, what standard is often used due to Hollywood's influence?

  • The originality of the storyline
  • Technical prowess and production value (correct)
  • Cultural significance in local contexts
  • The film's box office performance
  • What effect does a few major companies controlling the media landscape have on audience perceptions?

  • Broadens audience preferences to include global varieties
  • Enhances interest in local and indie films
  • Limits audience exposure to diverse narratives (correct)
  • Encourages the acceptance of non-traditional genres
  • How does narrative conflict relate to the influence of major global media firms?

    <p>It diminishes conflicts by adhering to standard plots</p> Signup and view all the answers

    What aspect of genre analysis is affected by the dominance of Hollywood standards?

    <p>The adherence to familiar genre tropes</p> Signup and view all the answers

    What term describes a method that transitions listeners between segments in audio?

    <p>Segue</p> Signup and view all the answers

    Which audio manipulation technique can create misleading content that appears to be authentic?

    <p>Deep Fakes</p> Signup and view all the answers

    What ethical issue arises from unauthorized audio surveillance such as wiretapping?

    <p>Violation of privacy rights</p> Signup and view all the answers

    In the context of journalism, what does the AC-DC approach primarily involve?

    <p>Attacking and then defending individuals for profit</p> Signup and view all the answers

    Which situation reflects a significant consequence of copyright infringement in music?

    <p>Legal action against unauthorized use</p> Signup and view all the answers

    How does audience perception influence the reception of critical commentary in audio journalism?

    <p>It helps shape the credibility of the content.</p> Signup and view all the answers

    What is a narrative conflict likely highlighted by the killing of journalists in non-Metro Manila areas?

    <p>Struggle between transparency and corruption.</p> Signup and view all the answers

    Which of the following best describes the role of audio comments such as radio broadcasts in media influence?

    <p>They shape public perception through critical analysis.</p> Signup and view all the answers

    What is considered the driving force behind every story?

    <p>Conflict</p> Signup and view all the answers

    Which type of conflict involves a struggle between a character and society?

    <p>Man vs Society</p> Signup and view all the answers

    How does genre help an audience when consuming media?

    <p>It helps audiences understand what to expect.</p> Signup and view all the answers

    What perspective is characterized by a narrator who knows everything about the characters and events?

    <p>Third person</p> Signup and view all the answers

    What does the three-act structure primarily help establish in a story?

    <p>Plot progression</p> Signup and view all the answers

    In media, what does conforming to genre conventions typically influence?

    <p>Audience's emotional connection</p> Signup and view all the answers

    Which of the following best describes subverting genre conventions?

    <p>Changing the audience's expectations</p> Signup and view all the answers

    What is typically NOT a common type of conflict in storytelling?

    <p>Man vs Environment</p> Signup and view all the answers

    What is the role of point of view in storytelling?

    <p>To influence audience experience</p> Signup and view all the answers

    How might a media monopoly affect consumer preferences?

    <p>It may shift preferences towards favored media.</p> Signup and view all the answers

    What is a significant aspect of the exposition phase in the three-act structure?

    <p>Meeting the protagonist and understanding the setting</p> Signup and view all the answers

    What role do conventions play in media products?

    <p>They serve as a foundation for effective communication.</p> Signup and view all the answers

    Which genre convention might audiences expect from a superhero movie?

    <p>Fight scenes between heroes and villains</p> Signup and view all the answers

    Study Notes

    Media and Information Literacy - Second Quarter

    • Audio information and media, evolution of music, understanding audio information
    • Audio-visual information and media, motion information, audio visual production conventions, understanding audio-visual information
    • Opportunities, Challenges, and Power of Media, economic, political, and socio-cultural aspects, types of information disorder
    • Audio Information and Media: all about sound, a mechanical disturbance or vibration travelling through a medium (air), sound effects, ambient noise, background noise, soundtracks, recording of sound using electronic equipment

    Music Explained

    • Starts as sound, transforms in the brain
    • Repetition is key, triggering emotional responses
    • Music is present before being heard, just air
    • Helps people relearn speaking, move more fluidly (Parkinson's), and make advancements in language development.
    • Musical learning aids memory and social synchronisation

    Music - Hunter Gatherers

    • Nomadic lifestyle
    • Portable instruments (e.g., flutes or small percussion)
    • Music as an accompaniment for daily activities, journeys, or rites.

    Music - Farming Communities

    • Permanent settlements
    • Music rooted in cycles, seasons, and life
    • Rituals and activities are often related to farming, life, and death cycles.
    • Musical conventions associated with daily life and agricultural cycles

    Music - Evolution

    • Higher BPM music = faster movement
    • Playing multiple pitches creates harmony
    • Timbre distinguishes pitch
    • Western Ear: major chords (happy), minor (sad)
    • Balinese: major as sad
    • Edison invents phonograph in 1877.
    • Prehistoric music: human voice, lithics (rock gongs), stalactites

    Towns and Cities - Music

    • Early instruments: heavy (bells, gongs), delicate (harps, flutes)
    • Music role - handmaiden to power (Prince/Church)
    • Musicians professionalize, leading to the creation of concerts
    • Concerts: for leisure classes (upper middle class and aristocratic)
    • Participatory musical performances and participation prior to concert halls and professional musicians

    Future of Music

    • Regaining the participatory aspect from thousands of years ago.
    • Creating and enjoying Music with technology
    • Combining technology with music for better communication

    Elements of Music

    • Rhythm (time, duration, tempo)
    • Dynamics (loudness, quietness)
    • Melody (highness/lowness of sounds)

    Audio Journalism/Surveillance, and Radio Journalism

    • ATM Journalism - cash being deposited into the reporters' accounts
    • Risks in Radio Journalism, data on the mortality of journalists in the Philippines since democracy was restored in 1986.
    • Misuse of audio surveillance (eavesdropping, wiretapping)
    • Manipulation of audio (deep fakes, voice cloning) for misinformation.

    Audio-Visual Information and Media

    • Motion media (moving images with sound), like film/cinema, electronic billboards, television
    • Pre-Production (planning, concept, visualization, scriptwriting, and financing)
    • Production (shooting/making the film)
    • Post Production (editing, special effects)
    • Narrative (fictional or non-fictional characters and situations)
    • Technical codes/Symbolic codes (camera work, editing, colors, sound).

    Conventions for Audio-Visual

    • Expected codes, structure, composition
    • Storytelling structures (e.g., Three Act structure)
    • Non-linear narratives
    • Point of View: (perspective, narrator's point of view).
    • Genres (type of media i.e. horror)

    Power of Media, Opportunities. Challenges

    • Media companies drive economic growth.
    • Technology impacts political and socio-cultural changes
    • Producing content/media requires resource allocation: Revenue, minimizing costs
    • Production of various media products for different demographics
    • Multiple delivery systems used by media companies.
    • Vertical integration (one company controls a number of phases of production).

    Media Ownership

    • History of AT&T, the company that bought many telecommunication brands/suppliers.
    • Anti-trust laws, monopolies, and the role of the Federal Communications Commission.
    • Role of technology in media, the rise of caller ID, answering machines, and three-way calling.
    • Current media: Vertical Integration.

    Stereotypes & Character Portrayal

    • Stereotypes can be predictable and generic.
    • Drawbacks to using stereotypes include a lack of emotional depth, the over-simplification of characters, the perpetuation of harmful representations, and difficulties in forming emotional connection with characters
    • Stereotypes can be used to communicate cultural aspects (positive/negative).
    • Audience expectations: comfortable with familiar narratives.

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    Description

    This quiz covers the concepts of media and information literacy, focusing on audio and audiovisual information. Explore the evolution of music, its impact on emotions, and the socio-cultural aspects of media. Understand various sound elements and their significance in communication and production.

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