Media Literacy Flashcards
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Questions and Answers

Which statement about this image is false?

  • The image enhances the textual meaning.
  • The words convey a clear message.
  • The design around the words is relevant to the meaning of the words.
  • The design around the words is irrelevant to the meaning of the words. (correct)

    • It is important to keep an ad logo simple and clear in design.

    True

    What is not a likely reason the creators of this ad chose the slogan 'Utah.Life Elevated'?

    It contains only sixteen letters and would be easy to design into a rectangular shape.

    All media messages are negative and controversial.

    <p>False</p> Signup and view all the answers

    Media messages frequently present multiple messages at a time.

    <p>True</p> Signup and view all the answers

    Media literacy is the ability to read the words in commercials.

    <p>False</p> Signup and view all the answers

    Why do state tourism departments spend money on advertising?

    <p>To encourage tourists to visit and spend money in the state.</p> Signup and view all the answers

    What is this logo most likely intended to get us to think about?

    <p>Cowboys.</p> Signup and view all the answers

    Which headline is the best example of a fact?

    <p>Tornado death toll rises to 68.</p> Signup and view all the answers

    Which learning style is employed when you read a newspaper?

    <p>Visual.</p> Signup and view all the answers

    How do media impact learning when showing people shaking hands to greet each other?

    <p>They establish societal norms.</p> Signup and view all the answers

    Which headline is the best example of a fact?

    <p>South Africa Hosts World Cup.</p> Signup and view all the answers

    Which headline is the best example of an opinion?

    <p>Fierce Grizzly Attacks Innocent Bystanders.</p> Signup and view all the answers

    Which word has the most neutral connotation?

    <p>Meticulous.</p> Signup and view all the answers

    What is the best definition for 'connotation'?

    <p>A social, public perception.</p> Signup and view all the answers

    Which of the following is not an example of a media outlet?

    <p>A sporting event.</p> Signup and view all the answers

    Which action would not be considered a 'societal norm'?

    <p>Being an athlete.</p> Signup and view all the answers

    Which passage illustrates an in-text citation?

    <p>In his inspiring inaugural address, John F. Kennedy said, '[A]sk not what your country can do for you—ask what you can do for your country.'</p> Signup and view all the answers

    Which of the following does not require attribution?

    <p>Information found in multiple sources.</p> Signup and view all the answers

    Why is it wrong to plagiarize even if no one will find out?

    <p>All of the above.</p> Signup and view all the answers

    What is an in-text citation?

    <p>Giving attribution within the sentence containing the source material.</p> Signup and view all the answers

    What is the definition of 'ethics'?

    <p>The set of both written and unwritten rules of moral conduct.</p> Signup and view all the answers

    Why should we all be concerned about plagiarism in the media?

    <p>It affects society's trust in news outlets.</p> Signup and view all the answers

    What is ethics?

    <p>The set of moral principles that govern our behavior.</p> Signup and view all the answers

    What is not a key feature of a political cartoon?

    <p>Alliteration.</p> Signup and view all the answers

    Who is the intended audience for this political cartoon?

    <p>Voters and parents of school-aged children.</p> Signup and view all the answers

    Which phrase defines 'parody' best?

    <p>A work intended to imitate characteristics or style for comic effect.</p> Signup and view all the answers

    Which statement best describes the overall message conveyed in this political cartoon?

    <p>The future effects of global climate change could be devastating if we do not address it.</p> Signup and view all the answers

    Which overall message does this political cartoon convey?

    <p>Advertising on school buses could negatively affect children.</p> Signup and view all the answers

    Study Notes

    Media Literacy Concepts

    • Visual literacy encompasses the ability to interpret images and graphics, understanding they may not relate directly to textual content.
    • Effective ad designs prioritize simplicity and clarity for logos and slogans to enhance immediate recognition.
    • The slogan "Utah.Life Elevated" combines brevity and design efficiency, making it likely a strategic choice by ad creators.

    Media Messages

    • Media messages are not inherently negative; they can encompass various tones and intents, including informative and neutral.
    • Often, media conveys multiple messages simultaneously, influencing audience perception and interpretation.

    Understanding Media Literacy

    • Media literacy extends beyond understanding written content; it includes the capability to analyze and critique media messages.
    • Recognition of tourism advertisement spending highlights the economic goal of attracting visitors to stimulate local economies.

    Media Representation and Communication

    • Iconic imagery, such as logos, can evoke specific cultural symbols, like cowboys, shaping audience associations.
    • The ability to identify factual statements is essential; for instance, the precise death toll from events like tornadoes represents hard news.

    Learning Styles and Norms

    • Newspaper reading engages visual learning styles, leveraging textual and graphic elements to convey news.
    • Media demonstrates and reinforces societal norms, such as greeting customs, impacting social behaviors.

    Attribution and Ethics

    • In-text citations credit original sources within content, ensuring acknowledgment of ideas and preventing plagiarism.
    • Ethical standards in communication encompass respect for intellectual property, maintaining the integrity of authors, and adhering to societal moral codes.

    Political Cartoons and Parody

    • Political cartoons target specific audiences, such as voters and concerned parents, often to provoke thought on societal issues.
    • Parody serves as a comedic imitation of styles, critiquing or commenting on cultural and social phenomena.

    Plagiarism Concerns

    • Plagiarism undermines trust in media by eroding ethical standards and compromising the integrity of information dissemination.
    • Recognizing moral principles that guide behavior contributes to a deeper understanding of ethics in media practices.

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    Description

    Test your understanding of media literacy concepts with these flashcards. Focused on evaluating statements and design principles, this quiz will sharpen your critical thinking regarding advertisements and logos.

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