Media and Information Literacy assessment

• The text below contains study notes about Media and Information Literacy for a 12th grade student

Introduction to Media and Information Literacy

• Media refers to physical objects that communicate messages, influencing society through sound, color, language, and movement
• Mass media refers to the primary means of communication to reach a broad audience, including the Internet, radio, TV, and newspapers

Types of Sounds

• Diegetic sounds are sounds that characters and the audience can hear.
• Non-diegetic sounds are sounds that only the audience can hear.

Media Types

• Print media is advertising that uses physically printed materials like magazines and newspapers and is more regulated
• Newspapers are a major source of information, both local and international.
• Tabloids focus on celebrities, while broadsheets offer informative, political, and international news.
• Television broadcasts content worldwide and is a crucial telecommunications device
• E-learning involves internet and computers, and M-learning uses smartphones and tablets

Radio

• Radio which was invented in 1895, is an important communication medium
• It uses AM (Amplitude Modulation) and FM (Frequency Modulation).
• Radio examples include DZMM, DZBB, ABC (now Radyo 5), and 90.7 Love Radio.

Internet

• The Internet is the largest communication method and can be both time-saving and time-wasting
• It is considered a successful and fast means of communication and a source of entertainment.

Kinds of Media: Traditional Media

• Traditional media includes all forms of mass communication available before digital media, like written or print media
• Broadcast media uses electronic media with electricity and technology to deliver messages through sound waves
• Examples are radio, TV, podcasts, and vodcasts.
• Film/Cinema pertains to movies projected in theaters
• The first film for viewing came out in 1895, titled "L'Arroseur Arrose"

New Media

• New media developed with the common use of computer technology.
• ICT products like hard drives, flash drives, iCloud, and Gdrive are examples of new media. Examples of devices that deliver information are Bluetooth, Airdrop, and Shareit.
• Social media refers to Internet-based computer programs for connecting people

Communication

• Communication involves the transmission of messages and performance of rituals, aiming for understanding through the chosen medium.

Types of Communication

• Verbal communication involves exchanging information and ideas through asking questions, giving directions, and discussing tasks.
• Non-verbal communication involves sending wordless messages
• Examples include sign language, braille, facial expressions, and body movements

The Communication Process

• The Shannon and Weaver Linear Communication Model (1949) provides the basis for this section.
• Channel is also known as medium

Digital Content

• Types of digital content include textual, visual, and aural content
• Literacy involves identifying, understanding, creating, and communicating using printed and written materials

Media Literacy

• Media literacy involves analyzing and creating media to empower citizens

Information Literacy

• Information literacy involves recognizing information needs and effectively communicating information, finding credible sources and understanding plagiarism

Technology Literacy

• Technology literacy also known as digital literacy, is using digital technology and communication tools to locate, evaluate, use, and create information

Media and Information Literacy

• Media and Information Literacy means using essential skills and competencies to engage with media and information providers effectively.
• It is needed to effectively develop critical thinking and life-long learning skills
• Promotes democracy.

Evolution of Traditional Media to New Media

• Interactive media enables user-creator interaction (video games)

Telegraph

• The telegraph is a long-distance transmission of textual or symbolic messages
• Samuel Morse introduced the telegraph and used mores code

Pre-Industrial Age (before 1700s)

• Before 1700s, people used fire and paper from plants, forging weapons and tools

Medium

• Cave paintings date back to 35,000 BC
• Clay tablets in Mesopotamia date back to 2400BC
• Papyrus in Egypt dates back to 2500 BC
• Acta Diurna in Rome dates back to 130 BC

Industrial Age (1700s - 1930s)

• During the 1700’s-1930’s, machine tools were developed, iron production was established and the beginning of mass productions began

Medium Examples

• One of the medium examples is Printing Press for Mass Production (19th Century)
• Typewriter was created by Christopher Latham Sholes in the 1800's
• Motion Picture Photography/Projection dates back to 1890, created by Eadweard Muybridge

Electronic Age (1930s-1980s)

• During the Electronic Age in 1930-1980, invention usher in the electronic age

Medium Examples

• Television was invented in 1941 by Philo Taylor Farnsworth II
• Transistor Radio's father and inventor is Guglielmo Marconi and in the Philippines, Francisco "Koko" Trinidad
• ENIAC was used as a calculator for thermonuclear weapons
• IBM is the number one producer of computer hardware

Information Age (1900s-2000s)

• During the 1900’s- 2000’s, it advanced the use of microelectronics

Medium Examples

• Mosaic. which came out in 1993, is an example web browsers
• Internet Explorer in 1995
• Wearable Technology/Gadgets or Fashionable Technology

Categories of New Media

• Interpersonal Communication Media is an exchange of information between two or more people.
• Interactive Play Media refers to computer based systems
• Information Search Media makes the internet its source
• Collective Participatory Media uses the internet for sharing and developing personal relationships

Brief History of Philippine Media

• Successos Felices was the First Philippine Newsletter
• Alejandro Roces Sr. was the Father of Modern Journalism
• Manila Bulletin is the oldest existing newspaper in the Philippines
• James Lindenberg was the Father of Philppine television
• Manila Broadcasting Company is a radio and television network owned by the FJE Group of Companies -Global Media Arts (Kamuning EDSA) or GMA was founded by Robert Robert "Uncle Bob" Stewart

Rappler

• Rappler is an online news website based in the Philippines
• Rappler’s founder is Maria Ressa

Other Medium Facts

• Comics (1940) - Joseph "Joe" Shuster is the illustrator of Superman
• Kenkoy's father of Philippine comics is Antonio "Tony" Velasquez
• Library of Congress Classification was first created by Herbert Putnam

State-owned Media

• State-owned media means that the government owns and controls specific media outlets
• People's Television or PTV/Radio TV Malacañang or RTVM are examples of state owned media

Mainstream Media

• Mainstream Media also known as Corporate Media influences a large number of people with the idea of shaping prevailing currents of thought
• Walt Disney and ABS-CBN are examples of the Mainstream Media

Media and Information Languages

• Print Media uses visual and written language

Six Types of Media Language

• Written Language
• Verbal Language
• Nonverbal Language
• Visual Language
• Aural Language
• Semiotics

Symbolic Codes

• Setting is the time and place of narrative
• Mise en Scene means "everything within the frame," which includes props, costumes, set designs, backdrop

Written Codes

• Written codes such as headlines, subtitles and speech bubbles are the use of the language
• The established and socially accepted ways of doing things are called Conventions

Technical Conventions

• The technical convention is applied on technical areas, such as the length of films, series, tv shows and music videos.

Genre Convention

• The genre convention is a typical or standard trope of plot, setting, character, icon, theme or effect in a genre story

Form Convention

• The form convention is are the certain ways to arrange types of media's codes

Information Literacy

• Necessary to know when information is needed to help with the ability to solve a problem or make a decision
• Examples of country domain names: .ph, .us, .br

Notes:

• Information is important for decision-making
• Cloud computing is to store information
• The fact check is to determine the quality of the information.

Media and Information Sources

• A media source is any resource that serves as a means of communicating to a general, public audience.
• A media source is also important as this shapes the message

Types of Resources

• Human source
• Library source
• Indigenous source
• Internet source

Library

• The library is a collection of sources of information Library source is information found in the library ISSN - International Standard Serial Number IS an 8-digit code used to identify newspapers, journals and magazines

Library of Congress

• Library of Congress first created in the early twentieth centuries to organize the book collections
• Herbert Putnam first created LCC

Assess your understanding of key concepts in media and information literacy. These questions delve into storage of messages using ICT, digital technology proficiency, non-verbal communication, and the functions of state-owned and indigenous media.