Media and Information Literacy
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Questions and Answers

What is a key difference between media literacy and information literacy?

  • Information literacy is a subset of media literacy, focusing on a specific type of media content.
  • Media literacy focuses on understanding how media is created and used, while information literacy focuses on finding and evaluating information. (correct)
  • Media literacy is about understanding the technical aspects of media, while information literacy is about understanding the content of media.
  • Media literacy is relevant to the communication process, while information literacy is relevant to technology.

    • Which of the following statements BEST describes the relationship between communication and media?

  • Media and communication are interchangeable terms, representing the same concept.
  • Communication is a prerequisite for media, as media relies on the exchange of information.
  • Media is a type of communication, but communication can exist without media.
  • Media is a tool used for communication, but not all communication requires media. (correct)

    • Why is feedback an essential aspect of communication?

  • Feedback ensures that the message is clearly understood by the receiver.
  • Feedback is necessary to establish a connection between the sender and receiver.
  • Feedback proves that communication has occurred, even if the receiver doesn't understand the message.
  • Feedback allows the sender to adjust their message based on the receiver's response. (correct)

    • How might technology literacy be applied in the context of media literacy?

    <p>Using digital tools to create and distribute media effectively. (B)</p> Signup and view all the answers

    What is the role of a fallacy in media literacy?

    <p>Fallacies are common in media, creating misleading or inaccurate information. (A)</p> Signup and view all the answers

    What logical fallacy involves attacking an opponent’s character rather than their argument?

    <p>Ad Hominem (B)</p> Signup and view all the answers

    Which media theory suggests that people believe they are less susceptible to media influence than others?

    <p>Third-party Theory (C)</p> Signup and view all the answers

    The fallacy that presents two alternatives as the only options, ignoring other possibilities is known as?

    <p>Black-or-White (A)</p> Signup and view all the answers

    Which effect refers to media-induced change that contradicts the intended effect?

    <p>Boomerang Effect (D)</p> Signup and view all the answers

    What is the primary role of the MTRCB in the Philippines?

    <p>Rate television programs and films (D)</p> Signup and view all the answers

    Which logical fallacy involves asking a question that assumes a guilty premise?

    <p>Loaded Question (A)</p> Signup and view all the answers

    Which media theory posits that television exposure shapes viewers' perception of reality, particularly regarding violence?

    <p>Cultivation Theory (C)</p> Signup and view all the answers

    What does the term 'Bandwagon' refer to in logical fallacies?

    <p>An appeal to popularity for validation (D)</p> Signup and view all the answers

    Flashcards

    Ad Hominem

    Attacks an opponent’s character instead of their argument.

    Strawman

    Misrepresenting an argument to make it easier to attack.

    Loaded Question

    A question with an assumption that leads to guilt.

    Begging the Question

    A circular argument where the conclusion is in the premise.

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    Black-or-White Fallacy

    Presents two options as the only possibilities.

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    Bandwagon

    Appeals to popularity as validation for action.

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    Cultivation Theory

    Media exposure shapes a distorted view of reality.

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    Agenda-setting Theory

    Media determines what we think and worry about.

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    Media

    Physical objects used to communicate information, like radio and television.

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    Communication

    The act of expressing or exchanging information using words, signs, or behaviors.

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    Media Literacy

    The ability to read, analyze, evaluate, and create communication in different media forms.

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    Information Literacy

    The skill to recognize, locate, evaluate, and use information effectively.

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    Fallacy

    An error in reasoning that leads to false conclusions.

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    Study Notes

    Media and Information Literacy

    • Media encompasses physical objects like radio, television, computers, and telephones used for communication
    • Communication is the process of exchanging information through words, sounds, behaviors, etc. Includes feedback
    • Media Literacy involves reading, analyzing, evaluating, and creating various media forms
    • Information Literacy entails recognizing, locating, evaluating, using, and communicating information effectively
    • Technology Literacy focuses on effectively using digital technology, communication tools, and networks
    • Fallacy refers to erroneous reasoning
    • Ad Hominem attacks an opponent's character instead of the argument
    • Strawman misrepresents an argument to make it easier to attack
    • Loaded Question contains an assumption, making a direct response problematic
    • Begging the Question uses the conclusion as a premise in a circular argument
    • Black-or-White presents only two options when more exist
    • Slippery Slope asserts that one action will lead to a series of negative outcomes
    • Burden of Proof places responsibility for proving a claim on another party
    • Bandwagon argues that something is good because many others believe it
    • Appeal to Emotion manipulates feelings instead of presenting a valid argument

    Traditional Media vs. New Media

    • Traditional Media: Limited experience, one-directional, specific sensory receptors (e.g., print - sight, radio - hearing)
    • New Media: Interactive experience, audience feedback, integrates multiple aspects of old media

    Media Types

    • Print Media: Publications like books, newspapers, magazines
    • Broadcast Media: Radio and television programs
    • Film/Cinema Media: Movies and documentaries
    • Digital Media/New Media: Internet-based content like streaming services

    Mass Media

    • Mass Media involves communication to large numbers of people
    • Media Effects refers to the intended or unintended consequences of mass media
    • Third-Party Theory suggests people believe they are less susceptible to media influence than others
    • Boomerang Effect describes media effects that oppose the intended change

    Media Theories

    • Cultivation Theory: Media exposure shapes perceptions of reality, often with a skewed view of violence or risk.
    • Reciprocal Effect: A person or event's media attention influences their actions and functions.
    • MTRCB: Philippine government agency rating television and films
    • Agenda-Setting Theory: Media determines what people think about and worry about
    • Propaganda Model: Analyzes how populations are manipulated to create specific social, economic, and political attitudes.
    • Indigenous Knowledge: Unique knowledge within a culture or society
    • Characteristics of indigenous media: oral tradition, relies on memory, community-based information exchange

    Libraries

    • Open-Shelf Library: Books easily accessible to all members
    • Closed-Shelf Library: Restricted access, usually to library staff or a select group.

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    Related Documents

    Media and Information Literacy Reviewer PDF

    Description

    Explore the essential components of Media and Information Literacy, including media forms, communication processes, and critical reasoning. Delve into various fallacies and learn how to effectively use and evaluate information. This quiz will test your understanding of key concepts related to the effective communication and use of media in today's digital world.

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