Media and Information Literacy

Media and Information Literacy

• Media encompasses physical objects like radio, television, computers, and telephones used for communication
• Communication is the process of exchanging information through words, sounds, behaviors, etc. Includes feedback
• Media Literacy involves reading, analyzing, evaluating, and creating various media forms
• Information Literacy entails recognizing, locating, evaluating, using, and communicating information effectively
• Technology Literacy focuses on effectively using digital technology, communication tools, and networks
• Fallacy refers to erroneous reasoning
• Ad Hominem attacks an opponent's character instead of the argument
• Strawman misrepresents an argument to make it easier to attack
• Loaded Question contains an assumption, making a direct response problematic
• Begging the Question uses the conclusion as a premise in a circular argument
• Black-or-White presents only two options when more exist
• Slippery Slope asserts that one action will lead to a series of negative outcomes
• Burden of Proof places responsibility for proving a claim on another party
• Bandwagon argues that something is good because many others believe it
• Appeal to Emotion manipulates feelings instead of presenting a valid argument

Traditional Media vs. New Media

• Traditional Media: Limited experience, one-directional, specific sensory receptors (e.g., print - sight, radio - hearing)
• New Media: Interactive experience, audience feedback, integrates multiple aspects of old media

Media Types

• Print Media: Publications like books, newspapers, magazines
• Broadcast Media: Radio and television programs
• Film/Cinema Media: Movies and documentaries
• Digital Media/New Media: Internet-based content like streaming services

Mass Media

• Mass Media involves communication to large numbers of people
• Media Effects refers to the intended or unintended consequences of mass media
• Third-Party Theory suggests people believe they are less susceptible to media influence than others
• Boomerang Effect describes media effects that oppose the intended change

Media Theories

• Cultivation Theory: Media exposure shapes perceptions of reality, often with a skewed view of violence or risk.
• Reciprocal Effect: A person or event's media attention influences their actions and functions.
• MTRCB: Philippine government agency rating television and films
• Agenda-Setting Theory: Media determines what people think about and worry about
• Propaganda Model: Analyzes how populations are manipulated to create specific social, economic, and political attitudes.
• Indigenous Knowledge: Unique knowledge within a culture or society
• Characteristics of indigenous media: oral tradition, relies on memory, community-based information exchange

Libraries

• Open-Shelf Library: Books easily accessible to all members
• Closed-Shelf Library: Restricted access, usually to library staff or a select group.