Media and Information Literacy Introduction

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Questions and Answers

What is the primary function of communication?

To express ideas and feelings (correct)

To create confusion

To demonstrate knowledge only

To avoid misunderstandings

Which of the following is NOT a type of non-verbal communication?

Gestures

Facial expressions

Body language

Written words (correct)

According to Lasswell's Communication Model, what is the 'who' in the model referred to?

The effect of the message

The receiver of the message

The channel through which the message is sent

The source of the message (correct)

Which of the following best describes verbal communication?

Communicating through spoken or written words Signup and view all the answers

What are the two basic types of communication?

Non-verbal and verbal Signup and view all the answers

Which model emphasizes the roles of feedback and the audience in the communication process?

Westley and MacLean’s Model Signup and view all the answers

What is a key component that Berlo's SMCR model includes in the communication process?

Medium Signup and view all the answers

Which communication model is noted for being one of the earliest developed?

Shannon-Weaver Model Signup and view all the answers

What distinguishes the Osgood-Schramm Model from other communication models?

Emphasis on shared experiences Signup and view all the answers

What element does the Shannon-Weaver Model primarily focus on?

Transmission of signals Signup and view all the answers

In Westley and MacLean’s Model of Communication, what does the 'Channel' refer to?

The medium through which messages are sent Signup and view all the answers

Which model of communication includes the concept of an advocate in its structure?

Westley and MacLean’s Model Signup and view all the answers

In Berlo's SMCR model, what does 'S' represent?

Sender Signup and view all the answers

What is a key effect of communication tools like Facebook on the way we interact?

It enhances the speed and accessibility of communication. Signup and view all the answers

Which of the following best describes media literacy?

The ability to evaluate and create communication across different media forms. Signup and view all the answers

According to Edward R. Murrow, what is a significant downside of rapid communication?

It speeds up the spread of information known to be untrue. Signup and view all the answers

What type of information is categorized as 'knowledge derived from study, experience, or instruction'?

Data Signup and view all the answers

What potential negative aspect does Facebook present regarding information quality?

It can spread misinformation rapidly. Signup and view all the answers

How has Facebook changed the quantity of information available to people?

It has increased the quantity of both true and false information. Signup and view all the answers

What does the term 'signals or symbols' refer to in the context of information?

Representations that convey knowledge or data. Signup and view all the answers

What is a major concern surrounding the speed of communication highlighted in the thoughts about communication?

It can lead to rapid sharing of unverified information. Signup and view all the answers

Study Notes

Media and Information Literacy (MIL) Introduction

MIL encompasses Communication, Media, and Information Literacy
MIL includes Media Literacy, Information Literacy, and Digital Literacy

Communication Definition

Communication is the act or process of using words, sounds, signs, or behaviors to express or exchange information, ideas, thoughts, or feelings with others
Communication involves the exchange of information and feelings to lead to understanding.

Types of Communication

Nonverbal Communication: Includes signs, symbols, colors, gestures, body language, and facial expressions.
Verbal Communication: Includes oral and written communication.

Communication Process

Visual representation of communication process shows key elements like productivity, strategy, people, teamwork, ideas, facts, and plan.

Communication Models

Lasswell's Communication Model (1948): A linear model showing the flow from communicator (Who) -> Message (Says What) -> Channel (In Which Channel) -> Receiver(To Whom) -> Effect (With what effect?)
Shannon-Weaver's Communication Model (1948): A model that includes the sender, encoder, channel, decoder, receiver, noise, and feedback.
Osgood-Schramm Model (1954): A model emphasizing the two-way feedback between sender and receiver, demonstrating mutual decoding and encoding of messages.
Westley and MacLean's Model (1957): Focuses on the interaction between an advocate, channel, and audience, illustrating that events and feedback influence communication.
Berlo’s SMCR Model (1960): A model emphasizing the multifaceted exchange of communication focusing on source, message, channel, and receiver that includes Communication Skills, Attitudes, Knowledge and Social Systems, and culture.

Formative Assessment Questions

Why is communication a process?
What are the important elements of communication?
How can we achieve effective communication with other people?

Levels of Intimacy in Communication

This section provides a ranking of communication intimacy levels based on different media, from highest (talking face-to-face) to lowest (Twitter).

Picture Analysis

A picture illustrating communication challenges due to tone of voice. Another picture highlighting the frustration of communication in spite of different phones being available.
Discussion on how media affects communication.

Defining Key Terms

Media Literacy: The ability to read, analyze, evaluate, and create communication in various media forms.
Information Literacy: The ability to recognize information needs, locate, evaluate, effectively use, and communicate information across various formats.
Technology (Digital) Literacy: The ability to use digital technology and communication tools effectively, locate, evaluate, use and create information.

Additional Notes

Fake news is discussed as a concerning phenomenon affecting the speed and spread of information.
A quote from Edward R. Murrow emphasizes the speed of communication and the potential for spreading false information.

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Description

Explore the fundamentals of Media and Information Literacy (MIL) in this quiz. Learn about the definitions, types, and processes of communication, including both verbal and nonverbal forms. Delve into key communication models to better understand information exchange.