Media and Information Literacy Introduction
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Questions and Answers

What is the primary function of communication?

  • To express ideas and feelings (correct)
  • To create confusion
  • To demonstrate knowledge only
  • To avoid misunderstandings

Which of the following is NOT a type of non-verbal communication?

  • Gestures
  • Facial expressions
  • Body language
  • Written words (correct)

According to Lasswell's Communication Model, what is the 'who' in the model referred to?

  • The effect of the message
  • The receiver of the message
  • The channel through which the message is sent
  • The source of the message (correct)

Which of the following best describes verbal communication?

<p>Communicating through spoken or written words (D)</p> Signup and view all the answers

What are the two basic types of communication?

<p>Non-verbal and verbal (C)</p> Signup and view all the answers

Which model emphasizes the roles of feedback and the audience in the communication process?

<p>Westley and MacLean’s Model (C)</p> Signup and view all the answers

What is a key component that Berlo's SMCR model includes in the communication process?

<p>Medium (B)</p> Signup and view all the answers

Which communication model is noted for being one of the earliest developed?

<p>Shannon-Weaver Model (B)</p> Signup and view all the answers

What distinguishes the Osgood-Schramm Model from other communication models?

<p>Emphasis on shared experiences (A)</p> Signup and view all the answers

What element does the Shannon-Weaver Model primarily focus on?

<p>Transmission of signals (B)</p> Signup and view all the answers

In Westley and MacLean’s Model of Communication, what does the 'Channel' refer to?

<p>The medium through which messages are sent (C)</p> Signup and view all the answers

Which model of communication includes the concept of an advocate in its structure?

<p>Westley and MacLean’s Model (A)</p> Signup and view all the answers

In Berlo's SMCR model, what does 'S' represent?

<p>Sender (B)</p> Signup and view all the answers

What is a key effect of communication tools like Facebook on the way we interact?

<p>It enhances the speed and accessibility of communication. (D)</p> Signup and view all the answers

Which of the following best describes media literacy?

<p>The ability to evaluate and create communication across different media forms. (C)</p> Signup and view all the answers

According to Edward R. Murrow, what is a significant downside of rapid communication?

<p>It speeds up the spread of information known to be untrue. (D)</p> Signup and view all the answers

What type of information is categorized as 'knowledge derived from study, experience, or instruction'?

<p>Data (A)</p> Signup and view all the answers

What potential negative aspect does Facebook present regarding information quality?

<p>It can spread misinformation rapidly. (B)</p> Signup and view all the answers

How has Facebook changed the quantity of information available to people?

<p>It has increased the quantity of both true and false information. (D)</p> Signup and view all the answers

What does the term 'signals or symbols' refer to in the context of information?

<p>Representations that convey knowledge or data. (C)</p> Signup and view all the answers

What is a major concern surrounding the speed of communication highlighted in the thoughts about communication?

<p>It can lead to rapid sharing of unverified information. (D)</p> Signup and view all the answers

Flashcards

Communicator

The person or entity sending a message.

Message

The content being transmitted from the communicator to the receiver.

Medium

The channel or means by which the message is conveyed.

Receiver

The person or entity receiving the message.

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Effect

The outcome or impact of the message on the receiver.

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What is communication?

The act of expressing ideas, thoughts, or feelings using words, sounds, signs, or behaviors to share information with others.

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What is verbal communication?

Communication that involves the use of spoken or written words.

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What is non-verbal communication?

Communication that involves the use of signs, gestures, body language, and facial expressions.

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What is Lasswell's Communication Model?

A simple model that explains how communication works. It focuses on who is communicating, what is being communicated, how it's communicated, to whom it's communicated, and what effect it has.

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What is the process of communication?

The process of communication involves a sender, a message, a channel, a receiver, and feedback.

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Media Literacy

The ability to understand, analyze, evaluate, and create communication in various media formats.

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Communication Tool

Any tool or method used to communicate information.

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Data

Raw facts, figures, or data collected from observations, experiences, or research.

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Information

Knowledge derived from data, study, experience, or instruction.

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Media Communication

The ability to communicate effectively and persuasively through various media.

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Speed of Communication

The speed at which information is transmitted.

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Quality of Information

The quality or accuracy of the information shared.

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Fake News

Information that is false or misleading, often spread intentionally.

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Study Notes

Media and Information Literacy (MIL) Introduction

  • MIL encompasses Communication, Media, and Information Literacy
  • MIL includes Media Literacy, Information Literacy, and Digital Literacy

Communication Definition

  • Communication is the act or process of using words, sounds, signs, or behaviors to express or exchange information, ideas, thoughts, or feelings with others
  • Communication involves the exchange of information and feelings to lead to understanding.

Types of Communication

  • Nonverbal Communication: Includes signs, symbols, colors, gestures, body language, and facial expressions.
  • Verbal Communication: Includes oral and written communication.

Communication Process

  • Visual representation of communication process shows key elements like productivity, strategy, people, teamwork, ideas, facts, and plan.

Communication Models

  • Lasswell's Communication Model (1948): A linear model showing the flow from communicator (Who) -> Message (Says What) -> Channel (In Which Channel) -> Receiver(To Whom) -> Effect (With what effect?)
  • Shannon-Weaver's Communication Model (1948): A model that includes the sender, encoder, channel, decoder, receiver, noise, and feedback.
  • Osgood-Schramm Model (1954): A model emphasizing the two-way feedback between sender and receiver, demonstrating mutual decoding and encoding of messages.
  • Westley and MacLean's Model (1957): Focuses on the interaction between an advocate, channel, and audience, illustrating that events and feedback influence communication.
  • Berlo’s SMCR Model (1960): A model emphasizing the multifaceted exchange of communication focusing on source, message, channel, and receiver that includes Communication Skills, Attitudes, Knowledge and Social Systems, and culture.

Formative Assessment Questions

  • Why is communication a process?
  • What are the important elements of communication?
  • How can we achieve effective communication with other people?

Levels of Intimacy in Communication

  • This section provides a ranking of communication intimacy levels based on different media, from highest (talking face-to-face) to lowest (Twitter).

Picture Analysis

  • A picture illustrating communication challenges due to tone of voice. Another picture highlighting the frustration of communication in spite of different phones being available.
  • Discussion on how media affects communication.

Defining Key Terms

  • Media Literacy: The ability to read, analyze, evaluate, and create communication in various media forms.
  • Information Literacy: The ability to recognize information needs, locate, evaluate, effectively use, and communicate information across various formats.
  • Technology (Digital) Literacy: The ability to use digital technology and communication tools effectively, locate, evaluate, use and create information.

Additional Notes

  • Fake news is discussed as a concerning phenomenon affecting the speed and spread of information.
  • A quote from Edward R. Murrow emphasizes the speed of communication and the potential for spreading false information.

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Media and Information Literacy (MIL) PDF

Description

Explore the fundamentals of Media and Information Literacy (MIL) in this quiz. Learn about the definitions, types, and processes of communication, including both verbal and nonverbal forms. Delve into key communication models to better understand information exchange.

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