Master of Business Administration (MBA) Quiz

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Questions and Answers

Name three core courses typically covered in an MBA program.

Three core courses in an MBA program are accounting, finance, and marketing.

What is the focus of a Master of Business Administration (MBA) degree?

The focus of an MBA degree is business administration.

When and where did the MBA program originate?

The MBA program originated in the United States in the early 20th century.

What are some areas of business administration covered in an MBA program?

Some areas covered in an MBA program include accounting, human resources, business ethics, finance, and marketing. Signup and view all the answers

Are MBA programs intended to be generalized or specialized programs?

MBA programs are intended to be generalized programs. Signup and view all the answers

What is the focus of marketing management?

The focus of marketing management is the practical application of marketing orientation, techniques, and methods inside enterprises and organizations, as well as the management of a firm's marketing resources and activities. Signup and view all the answers

What tools does marketing management employ to analyze the industry context?

Marketing management employs tools from economics and competitive strategy, including Porter's five forces, analysis of strategic groups of competitors, value chain analysis, and others, to analyze the industry context. Signup and view all the answers

What is the purpose of competitor analysis in marketing management?

The purpose of competitor analysis in marketing management is to build detailed profiles of each competitor in the market, focusing on their relative competitive strengths and weaknesses using SWOT analysis. Signup and view all the answers

What factors do marketing managers examine in competitor analysis?

Marketing managers examine each competitor's cost structure, sources of profits, resources and competencies, competitive positioning and product differentiation, degree of vertical integration, historical responses to industry developments, and other factors in competitor analysis. Signup and view all the answers

What does marketing management often imply?

Marketing management often implies market orientation, techniques, and methods inside enterprises and organizations, as well as the management of a firm's marketing resources and activities. Signup and view all the answers