Master of Business Administration (MBA) Quiz

Three core courses in an MBA program are accounting, finance, and marketing.

The focus of an MBA degree is business administration.

The MBA program originated in the United States in the early 20th century.

<p>Some areas covered in an MBA program include accounting, human resources, business ethics, finance, and marketing.</p> Signup and view all the answers

<p>MBA programs are intended to be generalized programs.</p> Signup and view all the answers

<p>The focus of marketing management is the practical application of marketing orientation, techniques, and methods inside enterprises and organizations, as well as the management of a firm's marketing resources and activities.</p> Signup and view all the answers

<p>Marketing management employs tools from economics and competitive strategy, including Porter's five forces, analysis of strategic groups of competitors, value chain analysis, and others, to analyze the industry context.</p> Signup and view all the answers

<p>The purpose of competitor analysis in marketing management is to build detailed profiles of each competitor in the market, focusing on their relative competitive strengths and weaknesses using SWOT analysis.</p> Signup and view all the answers

<p>Marketing managers examine each competitor's cost structure, sources of profits, resources and competencies, competitive positioning and product differentiation, degree of vertical integration, historical responses to industry developments, and other factors in competitor analysis.</p> Signup and view all the answers

<p>Marketing management often implies market orientation, techniques, and methods inside enterprises and organizations, as well as the management of a firm's marketing resources and activities.</p> Signup and view all the answers