Podcast
Questions and Answers
What is marketing?
What is marketing?
- Conducting financial transactions
- Creating and delivering offerings that have value for customers (correct)
- Managing internal operations of a business
- Providing customer service
Which element of the 4 P's involves advertising, public relations, and personal selling?
Which element of the 4 P's involves advertising, public relations, and personal selling?
- Promotion (correct)
- Product
- Place
- Price
What is the relationship between customer value and benefits?
What is the relationship between customer value and benefits?
- Customer value is equal to benefits received
- Customer value is greater than the benefits received
- Customer value is related to the sacrifice necessary to obtain benefits (correct)
- Customer value is less than the benefits received
What does a market orientation involve?
What does a market orientation involve?
What does the term 'SWOT' stand for in strategic planning?
What does the term 'SWOT' stand for in strategic planning?
Which element of the marketing mix involves transportation and storage of products?
Which element of the marketing mix involves transportation and storage of products?
Which marketing philosophy focuses on satisfying customer wants and needs without relying on an aggressive sales force?
Which marketing philosophy focuses on satisfying customer wants and needs without relying on an aggressive sales force?
In which marketing philosophy does the organization exist not only to satisfy customer wants but also to preserve or enhance individuals' long-term best interests?
In which marketing philosophy does the organization exist not only to satisfy customer wants but also to preserve or enhance individuals' long-term best interests?
Which marketing philosophy may struggle if the company does not understand the needs of the market?
Which marketing philosophy may struggle if the company does not understand the needs of the market?
Which marketing philosophy involves asking 'What can we do best?' and focuses on production capabilities?
Which marketing philosophy involves asking 'What can we do best?' and focuses on production capabilities?
Which marketing philosophy emphasizes meeting organizational objectives along with satisfying customer needs?
Which marketing philosophy emphasizes meeting organizational objectives along with satisfying customer needs?
Which marketing philosophy recognizes that some customer desires may not align with society's best interests?
Which marketing philosophy recognizes that some customer desires may not align with society's best interests?
