Marketing Research for Product Success
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Questions and Answers

What was the name of the relaunched product?

  • New Coke
  • Coca-Cola Classic
  • Nokia Classic
  • Nokia 3310 (correct)

    • Which company launched the New Coke product?

  • Samsung
  • Apple
  • Nokia
  • Coca-Cola (correct)

    • What was the reason for the failure of the New Coke product?

  • Lack of marketing
  • Public backlash due to change in formula (correct)
  • Change in consumer taste preferences
  • Poor product design

    • What is the correlation between the Nokia 3310 and New Coke products?

    <p>Both products were relaunched</p> Signup and view all the answers

    What is the key takeaway from the Nokia 3310 and New Coke products?

    <p>Understanding consumer preferences is crucial for product success</p> Signup and view all the answers

    Study Notes

    Market Research Techniques for Nokia 3310/New Coke

    • Both Nokia 3310 and New Coke are examples of failed product launches, highlighting the importance of market research in product development.
    • Nokia 3310 was a revamped version of the classic 3310 model, but it failed to impress customers due to its outdated features and high price.
    • New Coke, on the other hand, was a reformulated version of the original Coca-Cola, but it received widespread criticism and was eventually discontinued.
    • Surveys and Focus Groups: To understand customer preferences and opinions, surveys and focus groups could have been used to gather feedback on the product features and pricing.
    • Competitor Analysis: Analyzing competitors' products and strategies could have helped identify gaps in the market and opportunities for differentiation.
    • Product Testing: Conducting product testing with a small group of customers could have revealed issues with the product's features and user experience.
    • Customer Panels: Establishing a customer panel could have provided ongoing feedback and insights throughout the product development process.

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    Description

    This quiz assesses knowledge of market research techniques for successful product launches, using examples like Nokia 3310 and New Coke. Identify the best techniques for product success.

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