5 Questions
What type of research should be used to understand the reasons behind the failure of Nokia 3310?
Strategic research
Which type of research would help Nokia to understand the market trends and competitor analysis?
Strategic research
What type of research would help Nokia to improve the features of the new product?
Technical research
What type of research should be used to understand the customer needs and preferences?
Continuous research
Which type of research would help Nokia to collect and analyze the data?
Databank research
Study Notes
Market Research Techniques for Nokia 3310/New Coke
- To succeed with the products Nokia 3310 or New Coke, a combination of market research techniques is recommended.
- Strategic research is crucial to understand the overall business environment and develop a competitive strategy.
- Continuous research is essential to gather ongoing feedback from customers and track changing market trends.
- Technical research is not directly relevant to the success of Nokia 3310/New Coke, as it focuses on scientific and technical aspects of a product.
- Databank research involves using existing data sources, which can be useful but is not sufficient on its own to ensure success.
Identify the suitable market research technique for a successful product launch, using the examples of Nokia 3310 and New Coke. This quiz will test your understanding of market research methods and their applications.
Make Your Own Quizzes and Flashcards
Convert your notes into interactive study material.
Get started for free
