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Questions and Answers
What type of research should be used to understand the reasons behind the failure of Nokia 3310?
What type of research should be used to understand the reasons behind the failure of Nokia 3310?
- Databank research
- Continuous research
- Strategic research (correct)
- Technical research
Which type of research would help Nokia to understand the market trends and competitor analysis?
Which type of research would help Nokia to understand the market trends and competitor analysis?
- Technical research
- Continuous research
- Strategic research (correct)
- Databank research
What type of research would help Nokia to improve the features of the new product?
What type of research would help Nokia to improve the features of the new product?
- Strategic research
- Continuous research
- Databank research
- Technical research (correct)
What type of research should be used to understand the customer needs and preferences?
What type of research should be used to understand the customer needs and preferences?
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Which type of research would help Nokia to collect and analyze the data?
Which type of research would help Nokia to collect and analyze the data?
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Study Notes
Market Research Techniques for Nokia 3310/New Coke
- To succeed with the products Nokia 3310 or New Coke, a combination of market research techniques is recommended.
- Strategic research is crucial to understand the overall business environment and develop a competitive strategy.
- Continuous research is essential to gather ongoing feedback from customers and track changing market trends.
- Technical research is not directly relevant to the success of Nokia 3310/New Coke, as it focuses on scientific and technical aspects of a product.
- Databank research involves using existing data sources, which can be useful but is not sufficient on its own to ensure success.
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