Marketing Promotion and Advertising Quiz

Sales Promotion and Marketing

• Sales promotion is defined as a short-term incentive to stimulate a purchase or action.
• Direct-response advertising aims to elicit an immediate response from the target audience.

Customer Perception and Marketing

• The customer's perception of a product or service is weighed against its costs, known as the "total product offer".
• Marketing is generally defined as the process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods, and services to create exchanges that satisfy individual and organizational objectives.

Marketing Strategy and Plan

• The core phenomenon in the domain of study in marketing is the exchange process.
• A written document that describes the overall marketing strategy and programs for an organization, a particular product line, or brands is called a marketing plan.

Public Relations and Communication

• The term 'contact point' in marketing refers to any occasion when a customer or potential customer encounters the organization.
• Public relations evaluates public attitudes, identifies policies, and executes programs to earn public understanding and acceptance.
• The process of planning, executing, evaluating, and controlling the use of various promotional mix elements to effectively communicate with the target audience is called integrated marketing communication.

Types of Communication

• Personal selling involves person-to-person interaction where the seller attempts to persuade prospective buyers to purchase a product or service.
• The tools used to accomplish an organization's communication objectives, such as advertising, direct marketing, sales promotion, publicity, and personal selling, are collectively known as the promotional mix.
• Interactive media allows the consumer to interact with the source of the message, actively receiving information and altering images, responding to questions, and so on.

Public Relations and Goals

• Public relations is the management function that evaluates public attitudes, identifies the policies and procedures of an individual or organization with public interest, and executes a program to earn public understanding and acceptance.
• Goals that an organization seeks to achieve through its promotional program, in terms of communication effects such as creating awareness, knowledge, image, attitudes, preferences, or purchase intentions, are known as promotional objectives.
• The controllable elements of a marketing program, including product, price, promotion, and place, are collectively known as the marketing mix.