Marketing Promotion and Advertising Quiz

Podcast

Play an AI-generated podcast conversation about this lesson

Questions and Answers

What is the definition of sales promotion?

Online means of communication and interactions among people to share content

Marketing activities that provide extra value or incentives to the sales force, distributors, or ultimate consumer (correct)

Creating, communicating, delivering, and exchanging offerings that have value for customers

Trade of something of value between two parties such as product or service for money

What does direct-response advertising aim to do?

Create, communicate, deliver, and exchange offerings that have value for customers

Share content and exchange information through social media

Trade something of value between two parties such as product or service for money

Elicit a sales response directly from the advertiser for a product or service (correct)

What is the customer's perception of all the benefits of a product or service weighed against the costs known as?

The customer's perception of all the benefits of a product or service weighed against the costs (correct)

Creating, communicating, delivering, and exchanging offerings that have value for customers

The trade of something of value between two parties such as product or service for money

Marketing activities that provide extra value or incentives to the sales force, distributors, or ultimate consumer

What is the general definition of marketing?

Creating, communicating, delivering, and exchanging offerings that have value for customers Signup and view all the answers

What is the core phenomenon in the domain of study in marketing?

Marketing objectives Signup and view all the answers

What is the written document that describes the overall marketing strategy and programs for an organization, a particular product line, or brands?

Marketing plan Signup and view all the answers

What does the term 'contact point' refer to in the context of marketing?

Consumer encounters or experiences with a brand Signup and view all the answers

Which function evaluates public attitudes, identifies policies, and executes programs to earn public understanding and acceptance?

Public relations Signup and view all the answers

What is the process of planning, executing, evaluating, and controlling the use of various promotional mix elements to effectively communicate with the target audience?

Integrated marketing communications management Signup and view all the answers

What type of communication involves person-to-person interaction where the seller attempts to persuade prospective buyers to purchase a product or service?

Personal selling Signup and view all the answers

What are the tools used to accomplish an organization's communication objectives such as advertising, direct marketing, sales promotion, publicity, and personal selling collectively known as?

Promotional mix Signup and view all the answers

What is the variety of media that allows the consumer to interact with the source of the message, actively receiving information and altering images, responding to questions, and so on?

Interactive media Signup and view all the answers

What is the management function that evaluates public attitudes, identifies the policies and procedures of an individual or organization with public interest and executes a program to earn public understanding and acceptance?

Public relations Signup and view all the answers

What are goals that an organization seeks to achieve through its promotional program in terms of communication effects such as creating awareness, knowledge, image, attitudes, preferences, or purchase intentions known as?

Communication objectives Signup and view all the answers

What is the controllable elements of a marketing program including product, price, promotion, and place collectively known as?

Marketing mix Signup and view all the answers

Study Notes

Sales Promotion and Marketing

Sales promotion is defined as a short-term incentive to stimulate a purchase or action.
Direct-response advertising aims to elicit an immediate response from the target audience.

Customer Perception and Marketing

The customer's perception of a product or service is weighed against its costs, known as the "total product offer".
Marketing is generally defined as the process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods, and services to create exchanges that satisfy individual and organizational objectives.

Marketing Strategy and Plan

The core phenomenon in the domain of study in marketing is the exchange process.
A written document that describes the overall marketing strategy and programs for an organization, a particular product line, or brands is called a marketing plan.

Public Relations and Communication

The term 'contact point' in marketing refers to any occasion when a customer or potential customer encounters the organization.
Public relations evaluates public attitudes, identifies policies, and executes programs to earn public understanding and acceptance.
The process of planning, executing, evaluating, and controlling the use of various promotional mix elements to effectively communicate with the target audience is called integrated marketing communication.

Types of Communication

Personal selling involves person-to-person interaction where the seller attempts to persuade prospective buyers to purchase a product or service.
The tools used to accomplish an organization's communication objectives, such as advertising, direct marketing, sales promotion, publicity, and personal selling, are collectively known as the promotional mix.
Interactive media allows the consumer to interact with the source of the message, actively receiving information and altering images, responding to questions, and so on.

Public Relations and Goals

Public relations is the management function that evaluates public attitudes, identifies the policies and procedures of an individual or organization with public interest, and executes a program to earn public understanding and acceptance.
Goals that an organization seeks to achieve through its promotional program, in terms of communication effects such as creating awareness, knowledge, image, attitudes, preferences, or purchase intentions, are known as promotional objectives.
The controllable elements of a marketing program, including product, price, promotion, and place, are collectively known as the marketing mix.

Studying That Suits You

Use AI to generate personalized quizzes and flashcards to suit your learning preferences.

Description

Test your knowledge of sales promotion, social media, and direct-response advertising with this quiz. Explore the concepts of providing value or incentives, online communication through social media, and advertising that elicits direct sales responses.