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Questions and Answers
What is the term for the set of independent organizations responsible for making a product available to the consumers?
Marketing channel
When a manufacturer establishes two or more channels catering to the same market, what issue might arise?
Channel conflict
What term describes the phenomenon where producers and consumers are directly connected, bypassing middlemen?
Disintermediation
What does the number of intermediary levels within a channel indicate?
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What is the term for a marketing channel strategy that offers a unique advantage not easily replicated by competitors?
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If a customer purchases a product with a defect and requires post-purchase service, which function of distribution channels is being performed?
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What category covers the functions of buying, selling, and risk-bearing performed by distribution channels?
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