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Marketing Process and 4 Ps Quiz

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Questions and Answers

What is the initial point of contact with a brand in the digital world?

Corporate Social Responsibility (CSR)

Customer Relationship Management (CRM)

Online (correct)

Social Media

In marketing, what is a unique combination of benefits received by targeted buyers that will satisfy their needs called?

Service elements

Customer Value Proposition (correct)

Product design

Pricing strategies

With limited funds, what approach is recommended in marketing to channel resources to a specific group of interested consumers?

Targeting everyone and squandering funds

Targeting consumers who are least interested

Targeting a specific group of consumers who are most interested (correct)

Targeting only potential consumers

What are the four elements of the Marketing Mix often referred to as?

Product, Price, Place, and Promotion Signup and view all the answers

What goes beyond age and gender into behavioral and psychological motivation in marketing?

Purchase motivation Signup and view all the answers

What is the main focus of successful marketing?

Fulfilling customer needs and wants Signup and view all the answers

What is the principal activity in successful marketing?

Researching consumers to understand their needs and wants Signup and view all the answers

What do 'want' and 'need' represent in the context of marketing?

Aspects of customer deprivation and cultural influence Signup and view all the answers

What is the process that marketing encompasses, according to the text?

Coordination of the 4 Ps of marketing Signup and view all the answers

What is the significance of differentiation for brands according to the text?

To maintain customer loyalty Signup and view all the answers