Marketing and Consumer Behavior Quiz
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Questions and Answers

What is the main focus of the investigation mentioned in the text?

  • The impact of advertising on brand image
  • The effect of customer reviews on sales
  • The relationship between brand image, price discount, and sales (correct)
  • The correlation between product quality and price

    • Which factor is NOT directly mentioned in the investigation?

  • Sales performance
  • Brand image
  • Customer loyalty (correct)
  • Price discount

    • What is the purpose of investigating the relationship between brand image, price discount, and sales?

  • To study the correlation between brand image and employee satisfaction
  • To determine the effectiveness of celebrity endorsements
  • To understand the factors influencing consumer purchasing decisions (correct)
  • To analyze the impact of social media on brand image

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