Podcast
Questions and Answers
Which of the following is NOT a component of the marketing mix?
Which of the following is NOT a component of the marketing mix?
- Product
- Price
- Promotion
- Placement (correct)
What is the importance of market segmentation?
What is the importance of market segmentation?
- To increase competition
- To create new products
- To target specific customer groups (correct)
- To decrease sales
What is the concept of product life cycle?
What is the concept of product life cycle?
- The process of developing a new product
- The life span of a product
- The stages a product goes through from introduction to decline (correct)
- The different types of products in the market
What are the factors affecting price in the marketing mix?
What are the factors affecting price in the marketing mix?
What is the role of distribution channels in marketing?
What is the role of distribution channels in marketing?
What are the different types of promotional methods in marketing?
What are the different types of promotional methods in marketing?
What is the concept of market segmentation and why is it important?
What is the concept of market segmentation and why is it important?
What are the factors that affect the choice of a distribution channel?
What are the factors that affect the choice of a distribution channel?
What is the importance of price in the marketing mix?
What is the importance of price in the marketing mix?