10 Questions
A trade name includes the full legal name of the business.
False
A brand name is a name given to a particular product or service by an organization.
True
Logos are not registered alongside the trade name.
False
Shapes of products or packaging play no role in branding.
False
Scents do not contribute to creating distinctive atmospheres in branding.
False
Convenience products require consumers to spend a lot of time and money in buying them.
False
Preference products are consumer goods that have specific preferences for brands or suppliers.
True
Shopping products are unique, customized products.
False
Specialty products command utmost loyalty from buyers.
True
A brand is used for the purpose of camouflaging goods or services of one provider from another.
False
This quiz covers the definition of a market, the types of products including durables, nondurables, and services, as well as the categories of products based on their nature. Test your knowledge on customer segments and product classifications!
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