Rural Marketing Scope and Definition: Quiz and Flashcards

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Questions and Answers

What is the focus of marketers till recently?

Rural consumer

International markets

Government agencies

Urban consumer (correct)

Why have many companies, advertisers, and MNCs started eyeing rural markets?

Decline in international markets

Improved purchasing power of rural people (correct)

Increasing competition in urban markets

Saturated urban markets

What is one of the core areas of rural development discussed in the text?

Urbanization

International trade

Agricultural growth (correct)

Industrialization

What is the primary aim of rural marketing according to the provided definition?

Meeting consumer demands Signup and view all the answers

Why is it important for companies to understand the needs and wants of rural customers?

To achieve customer satisfaction and repeat purchases/sales Signup and view all the answers

What has led to the increasing attention towards rural markets by companies and advertisers?

Improved purchasing power of rural people Signup and view all the answers

What is the scope of rural marketing according to the given text?

Inflow of products into rural areas for production or consumption and outflow of products to urban areas Signup and view all the answers

What contributes to the growth in consumption in rural areas?

Rising rural prosperity and growth in purchasing power Signup and view all the answers

How does rural market growth rate compare to urban market growth rate?

Market growth rate is higher in rural areas than in urban areas Signup and view all the answers

What contributes to the affordability of rural marketing?

Rural marketing is not expensive due to promotion of durables inside the state Signup and view all the answers

What is the objective of rural development as mentioned in the text?

To increase income, productivity, and provide equitable benefits Signup and view all the answers

What contributes to the seasonal demand in the rural market?

Heavy dependence on agriculture and its seasonal nature Signup and view all the answers

What characterizes the emerging profile of the rural market?

Vast and scattered market with 625 million consumers Signup and view all the answers

What contributes to the low standard of living in rural areas?

Low purchasing power, low per capita income, and low literacy rate Signup and view all the answers

What contributes to the unity in diversity in the rural market?

[Religion, language] diversity in the population Signup and view all the answers

Study Notes

Focus of Marketers and Rural Markets

Till recently, the focus of marketers has been on urban markets.
Many companies, advertisers, and MNCs have started eyeing rural markets due to the increasing awareness of the vast potential and opportunities they offer.

Rural Development

One of the core areas of rural development is improving the quality of life of rural people.

Rural Marketing

The primary aim of rural marketing is to identify and tap the needs and wants of rural customers, and to create products and services that meet their unique requirements.
Understanding the needs and wants of rural customers is crucial for companies to develop products and services that cater to their specific needs, leading to increased sales and customer satisfaction.

Growth and Scope of Rural Marketing

The increasing attention towards rural markets is driven by the growing disposable income, increased accessibility, and improving infrastructure in rural areas.
The scope of rural marketing is vast, with potential for growth in various sectors such as FMCG, agriculture, and healthcare.
The growth in consumption in rural areas is driven by factors such as increasing income, improved accessibility, and awareness of products and services.
The rural market growth rate is higher than the urban market growth rate, making it an attractive opportunity for companies.

Affordability and Seasonal Demand

The affordability of rural marketing is contributed by the lower costs of marketing and distribution in rural areas.
The seasonal demand in the rural market is driven by factors such as agricultural cycles, festivals, and weather conditions.

Rural Market Profile and Challenges

The emerging profile of the rural market is characterized by increasing awareness, accessibility, and aspiration for better products and services.
The low standard of living in rural areas is contributed by factors such as limited access to education, healthcare, and infrastructure.
The unity in diversity in the rural market refers to the diverse socio-cultural and economic backgrounds of rural customers, requiring companies to develop tailored marketing strategies.

Rural Development Objectives

The objective of rural development is to improve the quality of life of rural people, increasing their income, and providing access to basic amenities such as healthcare, education, and infrastructure.

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Description

This quiz covers the introduction to rural market, including the definition, scope, size, and development efforts in India. It also discusses the emerging profile of rural markets, the problems they face, and strategies to overcome constraints in rural marketing.