15 Questions
What is the focus of marketers till recently?
Urban consumer
Why have many companies, advertisers, and MNCs started eyeing rural markets?
Improved purchasing power of rural people
What is one of the core areas of rural development discussed in the text?
Agricultural growth
What is the primary aim of rural marketing according to the provided definition?
Meeting consumer demands
Why is it important for companies to understand the needs and wants of rural customers?
To achieve customer satisfaction and repeat purchases/sales
What has led to the increasing attention towards rural markets by companies and advertisers?
Improved purchasing power of rural people
What is the scope of rural marketing according to the given text?
Inflow of products into rural areas for production or consumption and outflow of products to urban areas
What contributes to the growth in consumption in rural areas?
Rising rural prosperity and growth in purchasing power
How does rural market growth rate compare to urban market growth rate?
Market growth rate is higher in rural areas than in urban areas
What contributes to the affordability of rural marketing?
Rural marketing is not expensive due to promotion of durables inside the state
What is the objective of rural development as mentioned in the text?
To increase income, productivity, and provide equitable benefits
What contributes to the seasonal demand in the rural market?
Heavy dependence on agriculture and its seasonal nature
What characterizes the emerging profile of the rural market?
Vast and scattered market with 625 million consumers
What contributes to the low standard of living in rural areas?
Low purchasing power, low per capita income, and low literacy rate
What contributes to the unity in diversity in the rural market?
[Religion, language] diversity in the population
Study Notes
Focus of Marketers and Rural Markets
- Till recently, the focus of marketers has been on urban markets.
- Many companies, advertisers, and MNCs have started eyeing rural markets due to the increasing awareness of the vast potential and opportunities they offer.
Rural Development
- One of the core areas of rural development is improving the quality of life of rural people.
Rural Marketing
- The primary aim of rural marketing is to identify and tap the needs and wants of rural customers, and to create products and services that meet their unique requirements.
- Understanding the needs and wants of rural customers is crucial for companies to develop products and services that cater to their specific needs, leading to increased sales and customer satisfaction.
Growth and Scope of Rural Marketing
- The increasing attention towards rural markets is driven by the growing disposable income, increased accessibility, and improving infrastructure in rural areas.
- The scope of rural marketing is vast, with potential for growth in various sectors such as FMCG, agriculture, and healthcare.
- The growth in consumption in rural areas is driven by factors such as increasing income, improved accessibility, and awareness of products and services.
- The rural market growth rate is higher than the urban market growth rate, making it an attractive opportunity for companies.
Affordability and Seasonal Demand
- The affordability of rural marketing is contributed by the lower costs of marketing and distribution in rural areas.
- The seasonal demand in the rural market is driven by factors such as agricultural cycles, festivals, and weather conditions.
Rural Market Profile and Challenges
- The emerging profile of the rural market is characterized by increasing awareness, accessibility, and aspiration for better products and services.
- The low standard of living in rural areas is contributed by factors such as limited access to education, healthcare, and infrastructure.
- The unity in diversity in the rural market refers to the diverse socio-cultural and economic backgrounds of rural customers, requiring companies to develop tailored marketing strategies.
Rural Development Objectives
- The objective of rural development is to improve the quality of life of rural people, increasing their income, and providing access to basic amenities such as healthcare, education, and infrastructure.
This quiz covers the introduction to rural market, including the definition, scope, size, and development efforts in India. It also discusses the emerging profile of rural markets, the problems they face, and strategies to overcome constraints in rural marketing.
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