Market Segmentation: Demographic Environment
40 Questions
10 Views

Choose a study mode

Play Quiz
Study Flashcards
Spaced Repetition
Chat to lesson

Podcast

Play an AI-generated podcast conversation about this lesson

Questions and Answers

What is a consequence of the crisis of 2008 on Spaniards?

  • Many people with lower education stayed in Spain
  • Many elderly people left Spain in search of job opportunities
  • Many young people with higher education stayed in Spain
  • Many young people with higher education left Spain in search of job opportunities (correct)

    • What is an implication of the decreasing household size in Spain?

  • Larger product packaging
  • Smaller product packaging (correct)
  • More variety of products
  • No change in product packaging

    • What affects consumer behavior from an aggregate perspective?

  • Both income and cultural factors (correct)
  • Only cultural factors
  • Neither income nor cultural factors
  • Only income

    • What determines the culture of a society?

    <p>A set of factors including shared thoughts, values, beliefs, knowledge, habits, and traditions</p> Signup and view all the answers

    What is a result of the 2008 crisis on the Spanish population?

    <p>A decrease in the population</p> Signup and view all the answers

    What influences the demand for goods and services?

    <p>Both the current economic situation and expectations of the future economy</p> Signup and view all the answers

    What is a challenge that companies may face with an aging population?

    <p>All of the above</p> Signup and view all the answers

    What affects the size of products in the Spanish market?

    <p>Household size and composition</p> Signup and view all the answers

    What is the primary factor that determines the overall size of the markets?

    <p>Volume of the population</p> Signup and view all the answers

    What is the expected trend in population growth in Spain from 2023?

    <p>An increase in population growth</p> Signup and view all the answers

    What is the primary reason for internal migrations within countries?

    <p>Work or professional reasons</p> Signup and view all the answers

    What is the estimated average number of children per woman in Spain by 2033?

    <p>1.41</p> Signup and view all the answers

    What is the significance of population distribution in a country?

    <p>Relevant for demand for employment, physical location, and logistics</p> Signup and view all the answers

    What is the expected life expectancy for women in Spain by 2033?

    <p>87.7 years</p> Signup and view all the answers

    When did Spain start receiving significant immigration from various countries of the world?

    <p>Since the 1990s</p> Signup and view all the answers

    What is the expected proportion of the population over 65 years old in Spain by 2033?

    <p>One in four</p> Signup and view all the answers

    What is the purpose of identifying the evaluation criteria used by consumers?

    <p>To make decisions and act consequently</p> Signup and view all the answers

    What type of criteria can be associated with the good or service?

    <p>Emotional and functional</p> Signup and view all the answers

    What is the purpose of attribute tracking?

    <p>To identify opportunities and threats from measurable data</p> Signup and view all the answers

    What is the result of the effective decision made by a consumer?

    <p>The act of purchase</p> Signup and view all the answers

    What is the purpose of brand tracking?

    <p>To measure the competitive performance of a brand</p> Signup and view all the answers

    What is the purpose of identifying the relevant set of alternatives?

    <p>To evaluate the different alternatives for a product</p> Signup and view all the answers

    What can be used to evaluate the competitive performance of a brand?

    <p>Brand tracking</p> Signup and view all the answers

    What is the purpose of the AIDA model?

    <p>To describe the decision-making process of a consumer</p> Signup and view all the answers

    What phase involves the consumer's mood and types of purchase?

    <p>BEFORE</p> Signup and view all the answers

    Which phase includes the perception of value and experiences?

    <p>PREPARATION</p> Signup and view all the answers

    What phase considers the time of purchase and day of the week?

    <p>SHOPPING TRIP</p> Signup and view all the answers

    Which aspect is assessed in the AFTER phase?

    <p>Product or store</p> Signup and view all the answers

    What technology will enable the leap in the digital revolution?

    <p>5G</p> Signup and view all the answers

    What is part of the IMPLICATIONS phase?

    <p>How much effort is legitimate to ask for?</p> Signup and view all the answers

    Which phase considers 'Effort' and 'Emotions'?

    <p>IN THE STORE</p> Signup and view all the answers

    What is a key point in the digital revolution regarding buyer's journey?

    <p>Smarter appliances</p> Signup and view all the answers

    What is one reason isolated memories are often erased?

    <p>They are not linked to a personal experience.</p> Signup and view all the answers

    What can indicate the presence of motivation?

    <p>A change in behavior.</p> Signup and view all the answers

    What does motivation help to achieve?

    <p>Concrete achievements.</p> Signup and view all the answers

    Which factor is NOT involved in the equation for consumer motivation?

    <p>Cost of the incentive</p> Signup and view all the answers

    What is essential to analyze from a marketing perspective to understand consumer motivation?

    <p>Qualitative and quantitative research</p> Signup and view all the answers

    What does cognitive theory suggest about behavior?

    <p>It is intentional and based on valuation.</p> Signup and view all the answers

    What would be the result of increasing the incentive value of a product?

    <p>Higher consumer motivation</p> Signup and view all the answers

    Which of the following components makes up 'expectations' in the consumer motivation model?

    <p>Strength of expectation and value of incentive</p> Signup and view all the answers

    Study Notes

    The Consumer/Shopper Journey

    • The consumer journey begins long before taking the cart and ends well after leaving the checkout
    • The journey involves six stages: Before, Preparation, Shopping Trip, In the Store, After, and Implications
    • Each stage involves various factors that influence the consumer's behavior and decision-making process

    Before

    • Mood and demographic variables influence the consumer's purchase decision
    • Types of purchase and previous experiences also play a role

    Preparation

    • Previous search and perception of value and experiences influence the consumer's decision
    • Preparation and use of shopping lists, buying strategies, and demographic variables also play a role

    Shopping Trip

    • Time of purchase, day of the week, and mobility and distance influence the consumer's decision
    • Effort, emotions, and attention/pressure also play a role

    In the Store

    • Perception of the shopping experience, influence of others, and effort influence the consumer's decision
    • Emotions, attention/pressure, and satisfaction also play a role

    After

    • Delight, competence, and satisfaction influence the consumer's post-purchase behavior
    • Rejection and negative experiences, etiquette, and motivation also play a role

    Implications

    • Managing the shopping experience, effort, and attention are crucial for retailers
    • Competent, satisfying, and delightful experiences, as well as environmental factors, influence the consumer's decision
    • Store selection processes, assortment, and formats also play a role

    The AIDA Model and the Buyer Journey

    • The AIDA model and the buyer journey have been complicated by the digital revolution
    • The purchase process involves more touchpoints, and the shopper's journey has changed

    Demographic Environment

    • Population size and composition, demographic variables, and economic environment influence consumer behavior
    • Evolution of demographic environment, such as population ageing, migration, and household size, also plays a role

    Evaluation Criteria

    • Evaluation criteria, such as functional and emotional attributes, influence consumer behavior
    • Culture, values, and beliefs, as well as demographic variables, also play a role

    Decision-Making

    • Decision-making involves a process of evaluation and selection
    • Types of decisions, such as selection processes and product/service acquisition, influence consumer behavior
    • Motivation, memory, and internal processes also play a role

    Motivation

    • Motivation is an internal state that activates, manages, and maintains behavior towards certain goals or ends
    • Consumer motivation involves a cognitive theory, where behavior is intentional and derives from a process of valuation
    • Motivation can be influenced by expectation, incentive, and value of the product, service, or brand

    Studying That Suits You

    Use AI to generate personalized quizzes and flashcards to suit your learning preferences.

    Quiz Team

    Description

    This quiz covers the demographic environment, including population size and composition, as a factor in market segmentation. Learn how age, gender, and educational level affect market segments.

    More Like This

    Use Quizgecko on...
    Browser
    Open
    Browser
    Browser