Market Segmentation Methods Quiz

What is the main focus of geographic segmentation?

Which variable is primarily considered in demographic segmentation when focusing on gender?

In demographic segmentation, what variable is commonly associated with income?

What is the focus of psychological segmentation related to personality traits?

Which segmentation method would be most interested in consumers' cultural background?

When segmenting based on age, what variable would be least relevant?

Which variable is considered in psychological segmentation related to customers' personality?

In psychological segmentation, what aspect of customers' behavior is assessed through social class?

Which of the following is NOT a variable considered in psychological segmentation related to customers' thinking and beliefs?

How does psychological segmentation contribute to understanding consumer behavior?

Which variable is specifically focused on understanding individual differences in psychological segmentation?

In psychological segmentation, what does the variable 'knowledge and awareness' refer to?

Which segmentation method is commonly divided based on how customers think and believe?

In behavioral segmentation, what does the division based on customers' interaction with a company refer to?

Which variable is considered in behavioral segmentation that assesses customers' understanding of the company's products and services?

Among the options, which variable is not typically used in behavioral segmentation based on customer behavior patterns?

Which variable is usually considered in behavioral segmentation to discern how customers react to different stimuli?

In psychological segmentation, what factor is primarily used to categorize customers?