Market Segmentation Methods Quiz
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Questions and Answers

What is the main focus of geographic segmentation?

  • Dominant ethnic groups
  • Climate
  • Culture
  • Density (rural or urban) (correct)
  • Which variable is primarily considered in demographic segmentation when focusing on gender?

  • Personality traits (correct)
  • Occupation
  • Income
  • Age
  • In demographic segmentation, what variable is commonly associated with income?

  • Personality traits
  • Gender
  • Occupation (correct)
  • Age
  • What is the focus of psychological segmentation related to personality traits?

    <p>Understanding consumer behaviors based on personality characteristics</p> Signup and view all the answers

    Which segmentation method would be most interested in consumers' cultural background?

    <p>Demographic segmentation focused on culture</p> Signup and view all the answers

    When segmenting based on age, what variable would be least relevant?

    <p>Dominant ethnic groups</p> Signup and view all the answers

    Which variable is considered in psychological segmentation related to customers' personality?

    <p>Personality traits</p> Signup and view all the answers

    In psychological segmentation, what aspect of customers' behavior is assessed through social class?

    <p>Attitudes</p> Signup and view all the answers

    Which of the following is NOT a variable considered in psychological segmentation related to customers' thinking and beliefs?

    <p>Family size</p> Signup and view all the answers

    How does psychological segmentation contribute to understanding consumer behavior?

    <p>By studying personality traits</p> Signup and view all the answers

    Which variable is specifically focused on understanding individual differences in psychological segmentation?

    <p>Personality traits</p> Signup and view all the answers

    In psychological segmentation, what does the variable 'knowledge and awareness' refer to?

    <p>Assessing customers' level of information and consciousness</p> Signup and view all the answers

    Which segmentation method is commonly divided based on how customers think and believe?

    <p>Lifestyle</p> Signup and view all the answers

    In behavioral segmentation, what does the division based on customers' interaction with a company refer to?

    <p>Responses</p> Signup and view all the answers

    Which variable is considered in behavioral segmentation that assesses customers' understanding of the company's products and services?

    <p>Knowledge</p> Signup and view all the answers

    Among the options, which variable is not typically used in behavioral segmentation based on customer behavior patterns?

    <p>Personality</p> Signup and view all the answers

    Which variable is usually considered in behavioral segmentation to discern how customers react to different stimuli?

    <p>Reactions</p> Signup and view all the answers

    In psychological segmentation, what factor is primarily used to categorize customers?

    <p>Personality</p> Signup and view all the answers

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